Missed a ForumCon TV Episode? Catch Up In Time for ForumCon SF.

Getting excited for ForumCon San Francisco June 12th? We can’t believe we are less than a month away!

As we are putting the final touches on the agenda for this year, we thought we’d share some of the most recent episodes of ForumCon TV with you. They’re an easy way to catch up with some of our previous speakers, and new names to be on the lookout for this year. Check all of the episodes out in their entirety below.

ForumCon TV Episode 6: Barry Chertov of WaccoBB.net on Getting Started

ForumCon TV Episode 5: Steve Dodd of BoardReader on How Conversations are Shifting within Forums

ForumCon TV Episode 4: Chris Saad of Echo on the Future of Forums

ForumCon TV Episode 3: Julia Barret of eBay on the Value of Forums & Communities

3 Content Tips to Jump-start your January Revenue

December was a record month for online shopping, so you may be wondering how to keep your January sales strong.

Here are a few tips you can implement now to ensure your January revenue measures up!

Jump-start your Revenue

Tip 1: Help Readers Reach their Resolutions

Many of your readers have set New Years Resolutions for 2012 and many of those resolutions center around fitness and financial goals.

Help your readers achieve their goals by building content and sharing product tips that center around health and fitness, as well as financial planning.  A few easy ways to do this:

  • Share deals on gym memberships (as an example, 24 Hour Fitness, with locations across the country, is an eligible VigLink merchant).
  • Ask readers what their favorite ways to get in shape are — and the equipment they use to do so (this will encourage links to be shared).
  • Share your favorite financial planning books, and ask readers to do the same (be sure to include a link where readers can purchase each one).

Tip 2: Help Readers Keep up with their Favorite Teams

Weekends in January (in the U.S.) will be dominated by football in many homes. If your readers are some of the millions of Americans whose weekends will revolve around watching NFL playoff games, help them get the most out of it by building content around the following themes:

  • Gear for fans. NFL.com is a VigLink merchant and has fan gear for all your favorite teams. Share your favorite jerseys and other gear with your readers to generate additional clicks and revenue.
  • Memorabilia. eBay (also a VigLink merchant) has some great finds on sports memorabilia. Share your favorites with readers, and ask them to share their favorites as well.
  • Sporting equipment.  Why just watch when you can play? Share content that includes information on sporting equipment — special deals and favorite picks. DicksSportingGoods.com and SportsAuthority.com are both eligible VigLink merchants.

Tip 3: Test, Test … and then Test Some More!

Finally, be sure to use this month to A/B test content, landing pages, design, and ad options.  The risk of running an A/B test this month versus a month like December will be lower — and your wallet will thank you come the next holiday shopping season when your site is better optimized for engagement and revenue generation.

Here’s to a profitable January to each of our VigLink publishers!

eBay Shares the Hottest Shopping Trends of 2011

Late last month, eBay released it’s annual “Top Shopped” list for 2011. Below is the list in infographic form.

Billed as “the pop culture crazes that inspired shoppers the most over the past year,” at first glance several of the categories may not appear explicitly product-related (unless Charlie Sheen has released action figures that we don’t know about).  However, the list provides a great deal of insight into the keywords that eBay sellers were using to describe the products that were most frequently being sold.

We hope the list will provide insight into the areas of content your readers are interested in and provide a few ideas to jump start your 2012 content creation efforts!

image courtesy of eBay