ForumCon 2014 Highlights

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Last week was our annual conference, ForumCon, and what a conference it was! Here are the most important takeaways from each of the day’s sessions.

What does “Mobile-Optimized” Mean for Communities?

In the opening session, moderator John Boitnott led panelists Tyler Smith, Zach Hobbs, Craig Dalrymple and Howard Steinberg in a discussion on increasing Internet consumption via mobile devices and the effect that is having on forums. The panel emphasized that forums will need to adapt as users increasingly use mobile devices to consume forum content but less so to create new content. Developing countries in particular have many users who access the Internet solely through their mobile devices.

The Lean Community: Simple Tactics for Building Thriving Communities

David Spinks spoke about his first experience in building an online community that was centered around Tony Hawk’s Pro Skater. David argued that forums are far more likely to succeed if they are built as an outlet for an existing community, rather than an attempt to build a new community based on corporate interest. Additionally, David informed the audience, despite conventional wisdom, debates between community members could be key to developing stronger community bonds.

The Top 5 Forum Insights that Changed Our Business

Crista Bailey emphasized the importance of encouraging community members to openly  share their content. As the CEO of TextureMedia, Bailey has built the largest online community for women with curly hair. If TextureMedia weren’t an environment where women in this historically-marginalized community felt comfortable sharing their stories and pictures, the brand would not be what it is today.

Moderation and Management of Your Community

Dan Gill moderated the talk about managing online community with panelists Greg Childs, Justin Isaf and Patrick Clinger. The panel members had important insights about who ought to be responsible for electing community managers. One great example was, if someone asks to be a community manager, they probably aren’t a good choice. Instead, ask an active and influential member of your forum to be a manager. There’s a good chance that they are the type of member who plans on being a part of the community for an extended period of time.

Conversation about Online Community

Conversations about Online Community gave attendees the chance break into groups and answer assigned questions. They then chose their best insights to share with the entire ForumCon conference. Attendees made a series of clever suggestions such as, making sure that each community manager receives individual attention and emphasizing the importance of randomized checks on manager decisions. There was also plenty of discussion about whether to remove “downvote” features altogether.

ForumCon Tech Fest

This year’s ForumCon featured the first ever Tech Fest competition with a series of entrepreneurs pitching their products to a panel of expert judges. Each of our presenters had a great pitch, but Panjo and their advertising marketplace for forums ultimately prevailed.

Using Proven Science to Create Highly Addictive Communities

Attendees had the opportunity to learn about proven methods that increase their community’s retention rate from Richard Millington. One of his most interesting pieces of advice was messaging someone right after they join your community might not necessarily the most effective use of your time, especially if your goal is to get them to contribute to the site. Instead, Millington found that responding within five hours to a new member’s first contribution resulted in a 53% increase in the chance that they would contribute again. Additionally, responding within the first hour increased that figure even further.

The Future Discussion of the Web Panel

ForumCon’s final panel was moderated by Nellie Bowles and featured Jeff Atwood, Josh Miller, Daniel Ha and Thomas Plunkett. Our most forward-looking panel spoke about the need to encourage civil discussion online and some of the ways previous efforts to do so had fallen short. For example, insisting that users login through Facebook doesn’t seem to have any effect on their being civil to one another. What’s most important is for people participating in online communities to realize that even without face-to-face interaction there is someone on the receiving end of their comments.

How Purposeful Design Increases Engagement

Courtney Couch explained the power of purposeful design (the holistic approach you take to your site). Couch suggested that every design decision ought to be evaluated on the basis of its benefit for users and not simply because it “could be done” or might look “cool”. His talk tied to previous comments made at ForumCon that the most successful forums are very basic with user-friendly designs.

Special thanks our MC John Rampton.

Thank you to all of you who came and a special thanks to our wonderful sponsors:, tapatalk, Vanilla, BoardReader, Panjo, Internet Brands, Hi-def Ninja, Vbulletin, Verticalscope and Topix.  Other great wrap-ups have been written byJessica Malnik and Evan Hamilton. You can also check out a great collection of content from the ForumCon Storify and visit our blog for videos of the sessions.

Written by Hanna Fritzinger

Forum Monetization with VigLink

We built VigLink on the idea that site owners should be compensated for the hard work they put in starting, maintaining and growing their sites. Forum owners are no exception and that’s exactly why we’ve decided to address the unique aspects of forum monetization with VigLink. In this post, we’ll outline how VigLink monetization works for forums and some best practices for maximizing earnings.

Links posted on a forum can have significant earning potential – even if they’re posted by users. But turning potential earnings into actual money in the bank can be more trouble than it’s worth. That’s where VigLink comes in. VigLink technology works in two ways. First, we convert existing links into links that can make money. Your community members are constantly posting links to brands, products and sites they know and love. We make it easy to capture the value of these links. Most retailers are actually willing to pay for clicks to their site that turn into purchases. We automatically wire up your clicks to participate in these programs. Second, our advanced technology can automatically link references to products in forum posts. Often, forum members may simply forget or not go to the trouble of adding a link. VigLink conveniently adds the link so users don’t have to hunt for the product and you get credit for the click. To make this work well, VigLink has established relationships with over 30,000 merchants, more than any other link monetization service. Just about any link that can earn money will earn money.

Of course, as with any monetization strategy, there are some best practices that are worth keeping top-of-mind in order to help you take your earnings to the next level. Here are four simple ideas you can put into practice today:

  1. Log in to your VigLink dashboard often to monitor what content is converting the best within your forum. If, for example, digital cameras are converting well, expand upon that content by creating new threads about digital cameras and encouraging people to post about their favorite one. If a particular camera retailer is performing well for you, expand upon that retailer. The VigLink Dashboard is your roadmap to revenue.
  2. Create threads that are retail-oriented and encourage members to post links. “Great deals” and “show and tell” threads prompt members to link out to products. Try starting a thread called “Great eBay Finds” and see the links enumerate. Using specific, meaningful product topics never hurts either. Starting a thread called “Best Speakers under $1,000” prompts users to reference products specifically. Then, post a link to that particular thread to other forums, including competitive ones.
  3. See a particular member who posts a lot of links? Consider reaching out to them directly with encouragement. You could promote them to moderator or even consider a rev-share as a reward.
  4. Make sure the conversation keeps going. Threads will stall unless you or your moderators keep them going. Ask another question or share something new to foster the continuation of product-related conversation.

There’s a reason VigLink is chosen by top forums – our solution is easy to implement, is maintenance-free, and perhaps most importantly, has virtually no impact on the community’s experience. Rather than bombarding your users with pesky, irrelevant banner ads, VigLink integrates seamlessly into posted content, so the conversation members came to enjoy is not compromised for the sake of trying to make a buck. VigLink is not a pop-up ad company; our technology doesn’t pretend to link words only to open up an irrelevant ad as the user inadvertently hovers over a double underline. We take a totally different approach – one that’s far more natural and organic.

We encourage you to sign up and find the tactics that work best for your forum by testing some of these ideas. Let us know if you have any questions or feedback – we’re always just an email away at

Whitney Smith, VigLink Marketing Communications Manager