Google DoubleClick Ad Glitch Potentially Lost Publishers Millions Today

Were you online today between 9 and 10:45 a.m. ET? Did you notice anything different about the sites you were visiting? Perhaps they looked a bit less cluttered than usual. If this was something you came across, you witnessed Google’s DoubleClick ad Server was down. Instantaneously, publishers began losing out on millions of dollars in revenue. This was a large hit to many publishers as Google’s advertising platform provides them with a large portion of the earnings they bring in daily to their sites.

brake

While this was occurring, there was an aspect of the Internet that stayed exactly the same and continued to function earning publishers revenue. It has been apart of the web since the beginning and has earning potential that must not go unrecognized. It is the link. Links are an integral part of any online strategy as they seamlessly connect readers to the merchants and products they seek. In this form of marketing, the publisher writes editorial content and links to products, leaving the “advertising” to the landing page of the merchant’s site. The ad itself doesn’t exist on the publisher’s site at all.

The web without banner ads is not only more enjoyable, but allows readers to focus solely on the editorial content that publisher’s work so hard to produce. We think publishers deserve credit for sending readers where they want to go, and that’s exactly why we are delivering them value.

Written by Hanna Fritzinger

VigLink & AtContent Drive Affiliate Revenue

Imagine, relevant sites and blogs reposting your articles and your VigLink affiliate links still working, earning you additional revenue from these clicks. If this sounds appealing to you, you’re in luck.

Today we’re excited to announce a partnership with AtContent,  a rapidly growing blogging and content distribution platform. It allows relevant bloggers to intelligently repost content which dramatically grows audience reach and traffic.

AtContent_sc1

The “repost” is equivalent to a full size article or post. When other bloggers repost your content, you reach a new audience and drive free traffic back to your site through links. Additionally, you can see who reposts your content, how many times its been shared, and the amount of views it’s gotten. If you update the content, it automatically updates on all sites. By reposting content, you increase page views, social sharing and time spent on your blog. AtContent uses JavaScript, no-follow and canonical tags for all reposts, therefore not affecting SEO.

AtContent

On average, quality posts are reposted between six and twelve times across the AtContent network, providing you with a great opportunity to increase your VigLink earnings!

Get started today with these easy steps:

  1. If you use WordPress.org for your site, sign up with AtContent and connect your WordPress site.
  2. Insert your VigLink API key in the AtContent plugin settings.
  3. Start earning!

After following those simple steps, your posts are available for reposting and you’re eligible to earn additional revenue from reposts.

“We’re always interested in providing our bloggers with more revenue. Partnering with VigLink is a great opportunity for AtContent bloggers and publishers to monetize their content,” states Alexey Semeney, AtContent’s CEO.

 

EPC Explored Infographic Released

There are many ways to measure your native advertising efforts.  At VigLink we tend to focus on earnings per click (EPC). EPC represents a per-click measure of how efficiently your traffic is earning from advertisers. For a given volume of clicks, the higher your EPC, the higher your revenue. It’s imperative for publishers to understand how EPC functions in order to maximize their earnings; this means finding out where people are earning the most, in what industries, and on which devices. We analyzed 100 million clicks and four million dollars in revenue to bring you a detailed breakdown of where the money is.

Calculating EPC is as simple as dividing total commission by total clicks. By doing so, you’re able to determine the potential worth of clicks on your site. But EPC is actually driven by a variety of other variables.  The publisher must also consider (a) price of the item recommended (b) average commission rate of the merchant (c) average likely conversion rate of the shopper.  EPC is the product of those variable.  If one of every hundred clicks from your site turn into a purchase for a $100 gadget, for which you are paid 5%, then your EPC would be (0.01 * (100*0.05)) = $0.05 per click.  Keep the click number constant but sell goods worth $200, and your EPC will double.  Keep clicks and item price constant but double the commerce intent of your traffic by really encouraging them to buy, and the increased conversion rate will mean higher EPC for you.

EPC-Explored_Infograph (1)

One way to consider EPC is by industry. Our data suggest the top three are financial services ($1.80), motorcycles & power-sports ($1.50), and lifestyle ($1.37). On the contrary, the three lowest are art & entertainment ($.06), travel ($.19), and family & baby ($.27). The purchase price of items in the first three industries tend to be significantly higher in cost than the later three, they also warrant recurring customers which merchants value and are willing to pay higher prices for.This explains their high EPCs.

With increasing resources and time devoted to tracking consumer trends over mobile and desktop devices, publishers are focusing more on where they are getting their traffic. Mobile is quickly emerging and will be more influential than desktop traffic in the near future, but it isn’t there yet. Even if publishers have equal amounts of mobile and desktop traffic, that doesn’t mean the conversion rate on mobile clicks is as high.

We learned desktop EPC was the highest at $0.07. Not surprisingly, tablet EPC was not far behind desktop at $0.06, but mobile remained low at only $0.02. Showing that even as mobile traffic to sites is increasing, people are still far less likely to purchase on those devices. The poor user experience on mobile risks deterring even the most avid shoppers. When considering the sports and fitness industry this trend mapped out exactly following the trend with desktop EPC at $0.18, tablet EPC at $0.13, and mobile EPC at $0.10.  Device EPC will be the number to watch as apps and mobile websites continue to increase their accessibility to customers. With the combination of these more efficient sites and the upcoming generation being more comfortable on their mobile devices than desktops, mobile EPCs will undoubtedly continue to rise, but for now… don’t neglect your desktop experience.

Written by Hanna Fritzinger

This Week in Tech: Google Introduces Dynamic Sitelinks

Untitled+drawing+(44)

We have long stated our belief in the power of links on the web. We integrate them into the content of your site, promoting a seamless user experience for your readership and a revenue source for you. And now, Google has caught onto to the potential of this form of native advertising. For those of you who don’t know what Google Adwords is, they are the ads that appear next to your Google search results which drive traffic and revenue.

Dynamic sitelinks, the newest feature of Google Adwords, will still have the original link to the homepage of the website as it always has, but additionally have links to different pages of the site. Instead of offering potential customers one place to click, they’ll now have multiple opportunities. If this sounds familiar maybe our newest product, Spotlight, is ringing a bell!  Google is already seeing success with this new technology, and we’re not surprised. With further advances and developments  on the web there will be more of a push toward native advertising and using links to bring customers to your site. After all, did you know you’re more likely to get hit by lightening than click on an irrelevant banner ad?

Written by Hanna Fritzinger

That’s the Power of [Link] Love

Recently, Zemanta wrote a blog post titled Link Love Is the Way We Roll , addressing the concept of linking out to other (similar, even competitive) sites from your own content. This post immediately struck a chord with us here at VigLink, because we feel the same way Zemanta does about “link love.” It’s a best practice.

Blogger intuition doesn’t always work in favor of “link love,” though. You want readers to stay engaged with your content for as long as possible, right? For that reason, the idea of directing them to other, similar content seems contrary to what common sense would suggest. We would encourage content creators to try to overcome this false perception that “link love” is not in their best interest, for several reasons:

1) It exudes confidence
The fact that you’re willing to reference other, similar information shows that you believe your content is compelling enough to share some of the spotlight, knowing that readers will come back to you.

2)  It’s realistic
It’s joining in on an existing conversation, rather than ignoring the fact that the conversation exists. It’s acknowledging that there are varying points of view on a topic, rather than pretending there’s just one, which happens to be yours.

“The marketplace is going to sort things out on its own whether you would like it or not. If you’re blogging and not linking due to fear of competition, you may be surprised that you’re not even in the running.”
-Brian Clark, Why Linking Out to Other Blogs is Critical

3)  It’s authoritative
It is proof you’ve done the research and examined the topic from all sides. You’re prepared to make an educated argument about something.

4)  It adds value

“The more you send people away to more valuable resources, the more valuable you become to your target audience.”
-Kevin O’Keefe, Blogging About Competitors Blogs is Smart

5)  People will show you “link love” back
Owners of competitive sites you’ve referenced will be much more inclined to send you traffic. Some call it karma, others call it good old fashioned reciprocity. So give them the gift of traffic, and see what you get in return!

6)  It helps with SEO
The more you link out to credible, similar content from your site, the more credible your site becomes to search engines. It’s a practice that’s been going on for years and mastering it will push you up to the top of search results, resulting in more traffic.

“Sharing isn’t just caring – it’s networking,” argues Zemanta. We couldn’t agree more. At VigLink, we think about the power of the outclick every single day. While we work hard to make the hyperlink intelligent, actionable, and profitable, we love to see others acknowledging that links have an innate capability to do good for any content creator. So don’t undervalue the power of linking out – to products or similar content – and, certainly, don’t forget to embrace the concept of “link love.”

 

Whitney Smith, VigLink Marketing Communications Manager