Here at VigLink we’re lucky to work with some of the brightest and most creative publishers out there, from large online publishers to smaller, enthusiast blogs we like helping our customers live their passion. We’re also thankful for the community that we have established with our publishers. As part of that, we’re excited to announce that in partnership with Netpop, Sovrn and TapInfluence, we’re rolling out the latest interview for Publisher Roundtable, the collective-insights platform. Publisher Roundtable is now in its second year and has been a huge success in connecting publishers together and learning how grow their sites, audience, develop content and incorporate monetization.
This time around, we’re discussing engagement. We want to know how publishers and bloggers plan their content, get their readers to engage more deeply and share their content with others. The objective is to combine the experience of thousands of publishers and form this collaboration that makes everyone more successful.
Publishers who participate will gain access to exclusive data that informs them how their decisions and strategies stack up against other publishers. Responses are anonymously aggregated, analyzed and packaged into “Tips” reports available exclusive to members.
Stay tuned for the results and key findings! If you’re a publisher and you’d like to participate you can enter here.
Tags: publisher roundtable Posted in Publisher Roundtable
Publisher Roundtable, a collaboration between VigLink, Netpop, and sovrn, proved to be incredibly fruitful in producing valuable insights on monetization. One important aspect participants addressed was their expectation of monetization vs. the reality they face on a day-to-day basis. When asked about their expectations, the majority of participants (39%) said they didn’t know what to expect. Additionally, 37% said reality didn’t meet their expectations, 63% of that group admitting that monetization was actually worse than they expected.
The participants were split up into three groups, <10K, 10K to 49.9K, and 50K+ monthly uniques. When asked if monetization has been easier/faster or slower/harder than expected, and how accurately they can predict income, it became apparent that the participants with higher uniques are monetizing with the most ease. For example, 37% of <10K monthly uniques found it much slower/harder compared to only 15% of those over 50K. On the contrary, 16% of those 50K+ found it much faster/easier with only 7% of <10K monthly uniques feeling the same way.
The trend of larger publishers having an easier time, carried over into the monetization report card where participants were asked to grade both themselves and the industry on monetization. As a whole, the majority of participants graded themselves (39%) and the industry (44%) at a C. However, when broken up into the three groups of varying monthly uniques, we saw smaller publishers giving themselves and the industry a much lower grade than those with higher uniques.
The results from this part of the report show that the higher a site’s monthly uniques, the greater their satisfaction with monetization. The sites with higher monthly uniques are clearly doing something right, but ironically they’re using the exact same monetization options. So how are they having so much more success? It all comes down to the production of top-quality content. More people are coming to these sites because they enjoy the content and have come to trust these publishers to produce content they can depend on. Once that trust has been established, people are more likely to click through links in the content and, ultimately, make purchases.
For those with a smaller amount of uniques, monetization is bound to be challenging due to less potential purchasers. However, the best way to increase your readership and encourage people to share the content from your site is by producing thoughtful, unique content. When genuine content is produced, readers recognize that and you’ve earned yourself a fan. Monetization isn’t always easy, especially for those just starting out, but focusing on your content is a sure way to achieve long-term success.
To see full results from the report on monetization, visit the Publisher Roundtable site!
Written by Hanna Fritzinger
Tags: ad tech, content commerce, Monetization, Netpop, publisher roundtable, sovrn, VigLink Posted in News and Updates, Publisher Roundtable
We teamed up with Netpop and Sovrn to bring you the Fall 2014 Publisher Roundtable on monetization. The goal of this edition is to give publishers objective tools and insights they can utilize to make better-informed business and marketing decisions. During the two-month period the survey was live, 427 online publishers participated, including members of Publisher Roundtable as well as contacts from VigLink and Sovrn. Post survey, the Publisher Roundtable community now totals more than 700 publishers who have a combined 150 million uniques.
In order to get the best understanding of how publishers can better monetize their content, we focused on nine key topics.
Tags: affiliate, Merchants, Monetization, Netpop, publisher roundtable, publishers, sovrn, VigLink Posted in News and Updates, Publisher Roundtable
We are very excited to announce the second Publisher Roundtable interview, and you’re invited! Publisher Roundtable is designed to provide insights that will help you grow your website in an effective manner. This is achieved by giving publishers the ability to make well-informed business and marketing decisions based off of information collected from those who participate in each of the quarterly interviews.
This Publisher Roundtable interview is focused on an aspect of marketing that everyone can relate to- monetization. Who wouldn’t want to know how to get a few extra $$ into their bank account each month? After the publishers have completed the short survey, information will be anonymously aggregated, analyzed, and packaged into a helpful “Tips” report exclusively for members. In the report you will be able to compare your specific answers with those of all the other participants. This will help you understand what changes you can make to your online strategy that will help build your business.
Publisher Roundtable was founded on the idea that marketing insights should be collaborative, simple, and free. We are achieving that goal by keeping the surveys short and to the point. That being said, the amount of information that will be collected will be vast and invaluable. Data often comes at a steep price, but participation is all that is required as it is our mission to keep this a completely free service.
Get started now!
Written by Hanna Fritzinger
Tags: collaborative insights, free data, publisher roundtable, survey Posted in Feature Announcements, News and Updates, Publisher Best Practices, Publisher Roundtable