Publisher Spotlight: Bestofmedia (Tom’s Hardware & Tom’s Guide)

About Bestofmedia & Tom’s Guide

Bestofmedia’s portfolio of sites feature some of the biggest and best names in publishing, including Tom’s Hardware and Tom’s Guide.

The organization is the fourth largest tech publisher in the United States and has a team of over 80 full-time editors. The family of sites receives more than 10 million unique monthly visitors in the United States (38 million worldwide) and 177 million monthly page views (472 million worldwide).

Each of the sites cater to a different technology enthusiast. Tom’s Hardware focuses on computer hardware and components, while Tom’s Guide focuses on consumer electronics.

The Challenge: Selecting the Right Partners

“I get emails every day from prospective monetization partners,” said François Hutter, Director of Advertising Solutions & Partnerships at Bestofmedia.  “But, what some might not realize is how careful we need to be when evaluating partnerships.”

The process of selecting a monetization partner requires not only a thorough review of the solution by the organization’s product team, but also careful consideration of the Bestofmedia audience.

“We are fortunate in that our audience is fairly sophisticated when it comes to online business, and they understand the need to monetize,” said François. “However, they are also quick to notice changes and will voice their concern if there is a monetization method they don’t like.”

As a result, François is diligent when selecting new monetization partners to ensure partners generate revenue and don’t negatively impact traffic.

The Solution: A Partnership that Scales

In 2009 Bestofmedia found VigLink: a partner that would introduce a new revenue stream for the Company by automatically and seamlessly monetizing the sites’ outbound links to products, services and merchants. The straight forward installation (adding a code snippet to the footer of their site), allowed the product team to easily measure whether VigLink was positively impacting the site’s RPM (a calculation of revenue per page), without negatively impacting traffic.

“After activating VigLink, we immediately saw an increase in RPM,” said François. “And VigLink is so unobtrusive that there was no impact on user experience.  It’s great that VigLink doesn’t replace anything we are currently doing for website monetization– the revenue the service generates is purely incremental.”

But the most critical benefit, according to François, comes from the relationships VigLink maintains on behalf of Bestofmedia.

“It’s difficult and time consuming to build relationships with great merchants and advertisers,” said François. “VigLink does this on our behalf — and we benefit from their scale and ability to secure higher commissions than we could earn by ourselves.”

Resources to Increase your Revenue this Holiday Shopping Season

This past Cyber Monday was a record-breaking online shopping day, with sales up 15% over the same period last year. It’s clear that more holiday shoppers are turning to online retailers to get through their gift lists than ever before.

We want to help you earn MORE with VigLink this holiday season AND help you provide great content for your readers.

Below are all the resources you need to get you started.

Best Practices for Optimizing Holiday Revenue

How to Create a Holiday Gift Guide that Will Drive Traffic & Increase Site Revenue

Our comprehensive guide to creating a go-to resource for holiday gift buying on your site.

3 Easy Tips to Increase your Sites’ Revenue this Holiday Season

Optimizing your holiday revenue is as easy as 1-2-3. This is a great introduction to some of the simplest ways to prep your site for the holiday shopping season.

The Hottest Holiday Gifts

Each week during the holiday season we’ll publish a new “Top 10″ list that features the most popular products in a particular category.  You can re-post each list in its entirety on your site (eligible merchant links are included within each list), OR you can use the list for inspiration for holiday gift guides and other holiday-related content.

Holiday Top 10 List: The Automotive Products your Readers are Buying

Holiday Top 10 List: The Kids Toys your Readers are Buying

Holiday Top 10 List: The Mobile Devices your Readers are Buying

Holiday Top 10 List: The Games your Readers are Buying

Holiday Top 10 List: The Movies & Music your Readers are Buying

Happy monetizing this holiday season!