VigLink has a Pinterest!

VigLink Pinterest

Back in April Bradley Taylor wrote a blog post for us highlighting four ways to promote your personal or professional site using Pinterest. We took his valuable advice and have officially joined the Pinterest community! VigLink Pinterest will showcase some of the unique personalities of our team  you wouldn’t normally get the chance to see. We are following some of the useful tips Bradley suggested…

  1. Discover the Pinterest Community
  2. Generate original, thought-provoking content
  3. Unite all of your current social networks
  4. Piggyback popular pins!

Pinterest already has a special sector of their site called Pinterest for Business which is dedicated solely to professional sites and certainly worth checking out. The tagline for this service is, “get discovered by millions of people looking for things to plan, buy and do”. As of right now the best way you can do this is by following the four tips highlighted above, but not for long! They have just announced that they are gearing up to launch “Promoted Pins” which will expand business’ reach via Pinterest. Although this new technology has yet to be implemented, you can fill out a form on their website for priority access. Pinterest is already a wildly powerful tool if used well (people who are referred to a site from Pinterest spend 70% more), and it’s influence is only going to continue to grow with time and new advances. Is your company on Pinterest yet?    

Written by Hanna Fritzinger

Our afternoon at Larkin Street Youth Services

10391056_10152563970636684_7599014151645625001_n

 

We had a wonderful time volunteering at the Larkin Street Youth Services center yesterday afternoon. When we arrived we were greeted by their incredible Manager of Volunteers & Community Relations, Jessie, who gave us an introduction to the center and told us more about the wonderful work they do to help San Francisco’s most vulnerable youth. Not only is Larkin Street Youth Services in it’s 30th year of operation but it has evolved from a single drop-in center into 25 youth programs housed across 15 different sites. The center is set to continue to grow as they move into a larger space and have greater ability to serve an even more youth and engage them in various programs.

Our team helped by cooking lunch, organizing the clothing donation closet, and making hygiene kits.  It was wonderful to speak with some of the teens and share about ourselves and what we do. We found it truly rewarding to be amongst people who are doing such important good within our community. If you want to learn more about Larkin Street Youth Services and all of amazing things they are doing take a look at their website!

Written by Hanna Fritzinger

ForumCon 2014 Highlights

DSC07756-82_filtered DSC07930-114_filtered  DSC07627-62_filtered

Last week was our annual conference, ForumCon, and what a conference it was! Here are the most important takeaways from each of the day’s sessions.

What does “Mobile-Optimized” Mean for Communities?

In the opening session, moderator John Boitnott led panelists Tyler Smith, Zach Hobbs, Craig Dalrymple and Howard Steinberg in a discussion on increasing Internet consumption via mobile devices and the effect that is having on forums. The panel emphasized that forums will need to adapt as users increasingly use mobile devices to consume forum content but less so to create new content. Developing countries in particular have many users who access the Internet solely through their mobile devices.

The Lean Community: Simple Tactics for Building Thriving Communities

David Spinks spoke about his first experience in building an online community that was centered around Tony Hawk’s Pro Skater. David argued that forums are far more likely to succeed if they are built as an outlet for an existing community, rather than an attempt to build a new community based on corporate interest. Additionally, David informed the audience, despite conventional wisdom, debates between community members could be key to developing stronger community bonds.

The Top 5 Forum Insights that Changed Our Business

Crista Bailey emphasized the importance of encouraging community members to openly  share their content. As the CEO of TextureMedia, Bailey has built the largest online community for women with curly hair. If TextureMedia weren’t an environment where women in this historically-marginalized community felt comfortable sharing their stories and pictures, the brand would not be what it is today.

Moderation and Management of Your Community

Dan Gill moderated the talk about managing online community with panelists Greg Childs, Justin Isaf and Patrick Clinger. The panel members had important insights about who ought to be responsible for electing community managers. One great example was, if someone asks to be a community manager, they probably aren’t a good choice. Instead, ask an active and influential member of your forum to be a manager. There’s a good chance that they are the type of member who plans on being a part of the community for an extended period of time.

Conversation about Online Community

Conversations about Online Community gave attendees the chance break into groups and answer assigned questions. They then chose their best insights to share with the entire ForumCon conference. Attendees made a series of clever suggestions such as, making sure that each community manager receives individual attention and emphasizing the importance of randomized checks on manager decisions. There was also plenty of discussion about whether to remove “downvote” features altogether.

ForumCon Tech Fest

This year’s ForumCon featured the first ever Tech Fest competition with a series of entrepreneurs pitching their products to a panel of expert judges. Each of our presenters had a great pitch, but Panjo and their advertising marketplace for forums ultimately prevailed.

Using Proven Science to Create Highly Addictive Communities

Attendees had the opportunity to learn about proven methods that increase their community’s retention rate from Richard Millington. One of his most interesting pieces of advice was messaging someone right after they join your community might not necessarily the most effective use of your time, especially if your goal is to get them to contribute to the site. Instead, Millington found that responding within five hours to a new member’s first contribution resulted in a 53% increase in the chance that they would contribute again. Additionally, responding within the first hour increased that figure even further.

The Future Discussion of the Web Panel

ForumCon’s final panel was moderated by Nellie Bowles and featured Jeff Atwood, Josh Miller, Daniel Ha and Thomas Plunkett. Our most forward-looking panel spoke about the need to encourage civil discussion online and some of the ways previous efforts to do so had fallen short. For example, insisting that users login through Facebook doesn’t seem to have any effect on their being civil to one another. What’s most important is for people participating in online communities to realize that even without face-to-face interaction there is someone on the receiving end of their comments.

How Purposeful Design Increases Engagement

Courtney Couch explained the power of purposeful design (the holistic approach you take to your site). Couch suggested that every design decision ought to be evaluated on the basis of its benefit for users and not simply because it “could be done” or might look “cool”. His talk tied to previous comments made at ForumCon that the most successful forums are very basic with user-friendly designs.

Thank you to all of you who came and a special thanks to our wonderful sponsors: FORUMS.net, tapatalk, Vanilla, BoardReader, Panjo, Internet Brands, Hi-def Ninja, Vbulletin, Verticalscope and Topix.  Other great wrap-ups have been written byJessica Malnik and Evan Hamilton. You can also check out a great collection of content from the ForumCon Storify and visit our blog for videos of the sessions.

Written by Hanna Fritzinger