Mike Campbell Joins VigLink as Vice President of Product

We are excited to announce our newest addition to the executive team, Mike Campbell! Mike joins the VigLink executive team with more than a decade of digital marketing and advertising experience. He will lead the product team to update and expand VigLink products which offer publishers a powerful way to monetize their content and offer advertisers an effective marketing channel.

“I’m delighted to join Oliver and the rest of the VigLink team in their vision to make every link intelligent and valuable,” said Mike Campbell, V.P. of Product at VigLink. “VigLink’s strong publisher relationships, close merchant ties, and top-notch technology have made VigLink the leader in this space.”

Mike previously led product management at Twelvefold where he worked with the world’s largest brands, including Intel and Toyota, to help them build rich relationships with consumers online. He was also the V.P. of Product at LookSmart where he established mutually beneficial relationships between advertisers and publishers.

Mike holds a Bachelor’s of Science degree in Economics from Harvard University.

Happy Holidays from VigLink!!

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Happy Holidays from our family to yours!

We wish you a very happy and healthy new year.  We’re excited for another year of hard work and innovation. Be sure to stay tuned for many exciting updates during 2015. For more pictures from our annual holiday party, check out our Facebook album!

New Bookmarklet- An Upgrade to VigLink Anywhere

Today, we are thrilled to announce an exciting upgrade to VigLink Anywhere with a simple, yet powerful bookmarklet feature. The bookmarklet lets publishers build links more quickly and efficiently, particularly when they’re intended for use in social media.

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Using the bookmarklet, you can create an Anywhere link in one click, without needing to leave the merchant’s product page.  With a second click, the URL can be converted into a Bitly link. With a third click, you can share the link directly on Facebook or Twitter, or copy it to the clipboard for use elsewhere. Sharing affiliated links on social media has never been easier!

The bookmarklet lets you choose a default Campaign for links’ revenue, and also to override it on a link-by-link basis.  Finally, the bookmarklet plays nicely with the pages it’s loaded on, going out of its way not to interfere with scripts (such as jQuery), and cleaning itself up when it’s dismissed. You can share a page and earn, all while enjoying an undisturbed browsing experience!

Download the bookmarklet today!

Eric Soli joins VigLink as Vice President of Finance

We are excited to announce our newest addition to the executive team, Eric Soli.  A veteran of the advertising technology industry with deep experience leading teams domestically and abroad for a range of companies, Eric will oversee VigLink’s finance function and work alongside the executive team to grow the company through new market opportunities.

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“Eric marks another great addition to our VigLink team,” said CEO, Oliver Roup. “His experience and skillset within the fast-growing field of advertising technology will be instrumental as we continue to evolve and scale our business models.”

“When I heard about this opportunity, I really got excited,” said Eric. “I’m looking forward to working with this talented management team that Oliver assembled and provide advertisers and product enthusiasts with additional revenue opportunities through our evolving real-time auction platform.”

Prior to joining VigLink, Eric was Vice President of Finance and Operations with advertising technology leader Zeta Interactive, which acquired his former company Adchemy Actions in 2013.  At Zeta Interactive, Eric led the integration of infrastructure and multiple operational and reporting platforms.  Eric led Finance and Operations at Adchemy Actions from 2008 through the acquisition, during which time the company grew from $28 to $60 million in revenue.

Before entering the advertising technology industry, Eric led various finance and management functions for several companies, including Catalyst Semiconductor (acq. by Cree, Inc.), Spectrian Corporation (acq. by REMEC, Inc.), Levi Strauss & Company, and Ernst and Young.

Eric holds a Bachelor’s of Science in Business Administration from the University of Nevada and is a Certified Public Accountant.

 

VigLink Acquires LinkSmart And Tops Up Series C to $20 Million

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Today, we are thrilled to announce the purchase of LinkSmart.  In connection with the acquisition, VigLink also received additional funding from leading VC firms Foundry Group and Costanoa Venture Capital.

This deal marks another milestone of our continued leadership in content monetization.  The primary motivation behind the transaction was VigLink and LinkSmart’s shared vision of making every link intelligent and valuable.

“Traffic is the currency of the web” said VigLink CEO, Oliver Roup. “In LinkSmart we saw a common belief in the power of links and a great opportunity to significantly grow the size and scale of our business. We are thrilled to welcome our new valued customers.”

LinkSmart’s publisher network has over a billion page views per month and includes top editorial sites such as BuddyTV and Purch.  “At LinkSmart, making our customers more successful has always been first priority.  This transaction will give access to the VigLink platform and create more revenue opportunities for our publishers while still upholding their user experience standards,” said LinkSmart CEO, Pete Sheinbaum.

Alongside the acquisition, LinkSmart backers Foundry Group and Costanoa Venture Capital topped up the VigLink Series C to $20M.  Seth Levine, Managing Director at Foundry Group will join VigLink’s Board of Directors.  “VigLink is the clear leader in content-driven commerce. We’ve been watching VigLink for a long time and I’m excited to be an investor,” said Levine.

Google DoubleClick Ad Glitch Potentially Lost Publishers Millions Today

Were you online today between 9 and 10:45 a.m. ET? Did you notice anything different about the sites you were visiting? Perhaps they looked a bit less cluttered than usual. If this was something you came across, you witnessed Google’s DoubleClick ad Server was down. Instantaneously, publishers began losing out on millions of dollars in revenue. This was a large hit to many publishers as Google’s advertising platform provides them with a large portion of the earnings they bring in daily to their sites.

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While this was occurring, there was an aspect of the Internet that stayed exactly the same and continued to function earning publishers revenue. It has been apart of the web since the beginning and has earning potential that must not go unrecognized. It is the link. Links are an integral part of any online strategy as they seamlessly connect readers to the merchants and products they seek. In this form of marketing, the publisher writes editorial content and links to products, leaving the “advertising” to the landing page of the merchant’s site. The ad itself doesn’t exist on the publisher’s site at all.

The web without banner ads is not only more enjoyable, but allows readers to focus solely on the editorial content that publisher’s work so hard to produce. We think publishers deserve credit for sending readers where they want to go, and that’s exactly why we are delivering them value.

Written by Hanna Fritzinger

Employee Spotlight: Chase Sippel

Question: Where were you born?
Chase Sippel: I was born in San Dimas, California. It’s right outside of LA and best known for being where the bodacious “Bill and Ted’s Excellent Adventure” is set.

Q: When did you get interested in playing football?
CS: I only started to play football once I got to high school; they recruited me to play because of my size. Up until high school I swam and lifeguarded.

Q: Why Harvard?
CS: I applied to 22 schools, thinking I would only get into one or two. Once I received my acceptance letters, I was incredibly indecisive where I’d go. My mother told me, “You’re either going to Harvard happy or sad, pick one.” I chose to go happily.

Q: What was the best part of your Harvard education?
CS: Definitely all of the amazing people I met. I’ve forged some lifelong friendships there. Aside from the friends, the classes were amazing. It’s an incredible experience to study under the professor that wrote all of the textbooks.

Q: What brought you to San Francisco?
CS: I really wanted to come close to home in order to be closer to my grandmother, and my family on my father’s side. I have lived in NY, LA, and Boston but find the diversity and culture of San Francisco to be unparalleled.

Q: Why VigLink?
CS: I thought I would go into investment banking or consulting after graduation like so many of my peers. However, I had experience in wealth management and was fascinated by the tech industry. It was a space that seemed incredibly exciting and challenging. I realized VigLink was the place where I could truly grow as an intellectual and learn from its brilliant minds.

Q: What is your advice for publishers to optimize their revenue?
CS: I have a few tips for publishers:

  1. Turn on insert; it creates value where it is already inherently there. Additionally, make sure you update the plug-in settings for insert, if you’re running an automotive vbulletin 4 forum be sure to classify it as such to allow the crawler to function properly.
  2. Create high quality content; heartfelt, organic content is what resonates best with readers. Too much of the internet is clouded with click bait. Passion shows through and caring about an online community can go a long way.
  3. Don’t ignore the numbers. Dig into your metrics to find out what’s working and what’s not. This insight should aid you in creating the best possible content for your site.

Q: What are you most excited about at VigLink?
CS: I’m really excited to make optimizations across platforms as well as help BD succeed. It’s exciting to help people pursue their passions and create meaningful revenue for them through VigLink’s technology.

Interviewed by Hanna Fritzinger. Designed by Kay Sathienvantanee.

“Live Your Passion” ft. PurseBlog on #NationalHandbagDay

We represent some incredibly talented publishers. They’re an unprecedented group who are dedicated to the production of high quality content their readers love. Audiences trust these publishers and look to them for guidance. The exchange between publishers and readers is one that includes a great deal of thought. When publishers curate genuine content their passion shows through. Giving publishers the freedom to do what they love day in and day out is something we take great pride in at VigLink.

Today we congratulate PurseBlog on the second annual #NationalHandbagDay! National Handbag Day celebrates the design, craftsmanship and fine materials that go into the thing we carry with us every day: the handbag. Their wonderful team works tirelessly not only to be the leading purse authority, but to also build their community in fun and original ways. We’re thrilled to release the first video of the #LiveYourPassion series today, featuring the wonderful Co-Founder and COO of Purseblog, Vlad Dusil. Watch it below and remember to always #LiveYourPassion!

Written by Hanna Fritzinger

This Week in Tech: Rise of the Entrepreneur, Oliver Roup by Zac Johnson

A few weeks ago Oliver Roup was featured on Zac Johnson’s “Rise of the Entrepreneur” Podcast. In their thirty minute discussion they covered the breadth of Oliver’s career and the ideas that were the driving force behind him founding VigLink. When Oliver started VigLink, he did so on the premise that if a publisher is connecting their audience with a product they want to buy, they should get credit for that. However, prior to VigLink, this was easier said than done.

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VigLink erases the barriers publishers have when independently joining affiliate networks. Traditionally, to join an affiliate network one had to…

  1. Know that it existed
  2. Sign up
  3. Find the one with the highest rate
  4. Take the chance of missing out on higher commissions with other networks

This is clearly an exhausting and time-consuming process, thus taking time away from producing quality content that readers enjoy. Oliver wanted to provide publishers with a way to focus on genuine content by creating a service which does work on the backend that isn’t possible to do by hand. Oliver points out that not only does the technology get you the highest rate, but also computes detailed reports allowing publishers to find out what products are most popular to their audiences. Finding out what content is most appealing to readers is good for everyone in that it keeps the audience interested, makes the publisher money, and drives traffic to the advertisers site!

And how about the best advice Oliver has ever gotten?

Focus on the long game.

Written by Hanna Fritzinger

 

This Week in Tech: VigLink & Purseblog on Authentic Conent

At Affiliate Summit East, Oliver Roup sat on a panel alongside Vlad Dusil of Purseblog. Oliver and Vlad both bring vast knowledge of the native advertising space, allowing them to speak on the subject from two different perspectives.

oliver and vlad

Vlad, co-founder of Purseblog & VigLink publisher, spoke about starting a blog and it’s evolution into a full-time business for both him and his wife Meaghan. In the beginning their sole focus was quality content creation, thus engaging readers and triggering world of mouth to spread. Google, of course, was able to help organically boost their blog and give it greater authority, however Vlad and Meaghan didn’t initially dedicate resources to advertising. This was a topic Oliver spoke to as well, adding that most successful publishers focus on authentic content and legitimate audience views.

One piece of advice Vlad stressed to the audience is the importance of observing the data in order to find out what’s working. Once you’ve figured out the best practices for your blog based on feedback, you can better predict the outcome of certain behaviors. He also gave two tips of advice for advertisers when they are contacting publishers hoping for a potential partnership:

  1. Always address the publisher by their first name
  2. Never send the same message to everyone whose email is listed on the site

The main takeaway from the talk based on Oliver’s insights as well as Vlad’s, is that quality content creation is of the utmost importance. In order for people to become loyal readers of your blog, and for advertisers to desire to work with you, authentic content is a must.

If you attended ASE and have a log-in, you can view the video of Oliver and Vlad here!

Written by Hanna Fritzinger