Upgraded Merchant Explorer Launched!

We’re thrilled to announce the release of our newly upgraded Merchant Explorer. Equipped with updated features, it makes for a better user experience, improves the planning of your editorial calendar and provides further insight into which potential links provide the most value for your content.

The new features of the Merchant Explorer include the determination of your eligibility to affiliate at the campaign level, merchant-approved countries for incoming consumer traffic, and whether a selected campaign will affiliate via cost-per-acquisition (CPA) or cost-per-click (CPC) pricing models.

Program eligibility provides insight into whether or not a publisher’s product links have revenue potential with a specific merchant. When logged in, a publisher has visibility to three levels of eligibility.

  • Green – All links are eligible for  affiliation
  • Yellow – Some links are eligible for affiliation
  • Red – No links are eligible for affiliation

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The updated country feature provides understanding into where merchants will accept consumer traffic from. Publishers with an international audience will find this information is especially useful. Additionally, the new Merchant Explorer comes with upgraded search and filter controls.

We proudly work with over 40,000 merchants that want to be the destination of your influential links. These extensive relationships afford you top negotiated commision rates and CPCs. With the updated Merchant Explorer all the information you need to know to be successful is at your fingertips.

Written by Hanna Fritzinger

VigLink to Host SF Text Meetup 2/10

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The inaugural San Francisco Text Meetup is scheduled to take place at the VigLink offices Tuesday, February 10th at 6:45 PM. VigLinkers Adam Pingel, Katrin Tomanek and Gabor Melli are teaming up with Alexy Khrabrov of Nitro as hosts. They were inspired to start this meetup after realizing most meet-ups tend to be technology oriented, yet so many companies are building text related products.

The San Francisco Text Meetup will provide as a social venue to bring this group of people together to discuss best practices and so much more. When asked what he was most looking forward to, Adam Pingel stated, “I’ve meet many of these people online but never had the chance to physically connect with them. I’m really looking forward to properly meeting some of the key figures in the text community.”

Alexy is a founder of Scala By the Bay which was sponsored by VigLink, and is currently leading the process of planning Text by the Bay. The SF Text Meetup will be a preview of what’s the come at the conference which is scheduled to take place in April. Adam described the uniqueness of this meetup as it blends the academic community and industrial users. The evening will include mingling, pitches from the audience, and a presentation by Adam Pingel, Katrin Tomanek and Gabor Melli. Grant Ingersoll, CTO of Lucidworks, will close the meetup with an overview of the current status of the most trusted open-source SOLR in the world.

If you’re unable to attend, you can watch it here after the event! We look forward to seeing you Tuesday!

Written by Hanna Fritzinger

VigLink Expands to New York and Welcomes Mike Stigliano as Head of East Coast Sales

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It’s been a big year already at VigLink and we’re excited to announce that we’re expanding our operations to New York! Mike Stigliano has joined the VigLink Executive team as our Head of East Coast Sales. He will lead East Coast publisher development increasing VigLink’s relationships with traditional media.

“VigLink sits uniquely at the intersection of content and commerce at a time when publishers are increasingly looking for ways to diversify and grow their revenues,” said Mike Stigliano, Head of East Coast Sales at VigLink. “I’m very excited to join the VigLink team to help further the mission of making all content intelligent and valuable for publishers.  I look forward to establishing a presence for VigLink in New York and helping publishers leverage the VigLink platform.”

“I am thrilled to have Mike joining the VigLink team as Head of East Coast Sales,” said Josh Jaffe, VP of Business Development at VigLink. “His vast experience and leadership will be paramount as we expand our operations to the East Coast and grow our business.”

Mike has previously worked in sales and business development roles at large media companies including Conde Nast and Hearst, and more recently for early stage technology companies. Mike led Business Development in New York for LinkSmart, a company acquired by VigLink, where he was instrumental in building the publisher network from the ground up. He has also worked in Business Development at SpotXchange, a video advertising platform, focusing on building partnerships with premium publishers. Mike holds an MBA from the NYU Stern School of Business as well as a Bachelor of Science degree from the University of Delaware.

Mike Campbell Joins VigLink as Vice President of Product

We are excited to announce our newest addition to the executive team, Mike Campbell! Mike joins the VigLink executive team with more than a decade of digital marketing and advertising experience. He will lead the product team to update and expand VigLink products which offer publishers a powerful way to monetize their content and offer advertisers an effective marketing channel.

“I’m delighted to join Oliver and the rest of the VigLink team in their vision to make every link intelligent and valuable,” said Mike Campbell, V.P. of Product at VigLink. “VigLink’s strong publisher relationships, close merchant ties, and top-notch technology have made VigLink the leader in this space.”

Mike previously led product management at Twelvefold where he worked with the world’s largest brands, including Intel and Toyota, to help them build rich relationships with consumers online. He was also the V.P. of Product at LookSmart where he established mutually beneficial relationships between advertisers and publishers.

Mike holds a Bachelor’s of Arts degree in Economics from Harvard.

Happy Holidays from VigLink!!

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Happy Holidays from our family to yours!

We wish you a very happy and healthy new year.  We’re excited for another year of hard work and innovation. Be sure to stay tuned for many exciting updates during 2015. For more pictures from our annual holiday party, check out our Facebook album!

New Bookmarklet- An Upgrade to VigLink Anywhere

Today, we are thrilled to announce an exciting upgrade to VigLink Anywhere with a simple, yet powerful bookmarklet feature. The bookmarklet lets publishers build links more quickly and efficiently, particularly when they’re intended for use in social media.

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Using the bookmarklet, you can create an Anywhere link in one click, without needing to leave the merchant’s product page.  With a second click, the URL can be converted into a Bitly link. With a third click, you can share the link directly on Facebook or Twitter, or copy it to the clipboard for use elsewhere. Sharing affiliated links on social media has never been easier!

The bookmarklet lets you choose a default Campaign for links’ revenue, and also to override it on a link-by-link basis.  Finally, the bookmarklet plays nicely with the pages it’s loaded on, going out of its way not to interfere with scripts (such as jQuery), and cleaning itself up when it’s dismissed. You can share a page and earn, all while enjoying an undisturbed browsing experience!

Download the bookmarklet today!

Eric Soli joins VigLink as Vice President of Finance

We are excited to announce our newest addition to the executive team, Eric Soli.  A veteran of the advertising technology industry with deep experience leading teams domestically and abroad for a range of companies, Eric will oversee VigLink’s finance function and work alongside the executive team to grow the company through new market opportunities.

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“Eric marks another great addition to our VigLink team,” said CEO, Oliver Roup. “His experience and skillset within the fast-growing field of advertising technology will be instrumental as we continue to evolve and scale our business models.”

“When I heard about this opportunity, I really got excited,” said Eric. “I’m looking forward to working with this talented management team that Oliver assembled and provide advertisers and product enthusiasts with additional revenue opportunities through our evolving real-time auction platform.”

Prior to joining VigLink, Eric was Vice President of Finance and Operations with advertising technology leader Zeta Interactive, which acquired his former company Adchemy Actions in 2013.  At Zeta Interactive, Eric led the integration of infrastructure and multiple operational and reporting platforms.  Eric led Finance and Operations at Adchemy Actions from 2008 through the acquisition, during which time the company grew from $28 to $60 million in revenue.

Before entering the advertising technology industry, Eric led various finance and management functions for several companies, including Catalyst Semiconductor (acq. by Cree, Inc.), Spectrian Corporation (acq. by REMEC, Inc.), Levi Strauss & Company, and Ernst and Young.

Eric holds a Bachelor’s of Science in Business Administration from the University of Nevada and is a Certified Public Accountant.

 

VigLink Acquires LinkSmart And Tops Up Series C to $20 Million

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Today, we are thrilled to announce the purchase of LinkSmart.  In connection with the acquisition, VigLink also received additional funding from leading VC firms Foundry Group and Costanoa Venture Capital.

This deal marks another milestone of our continued leadership in content monetization.  The primary motivation behind the transaction was VigLink and LinkSmart’s shared vision of making every link intelligent and valuable.

“Traffic is the currency of the web” said VigLink CEO, Oliver Roup. “In LinkSmart we saw a common belief in the power of links and a great opportunity to significantly grow the size and scale of our business. We are thrilled to welcome our new valued customers.”

LinkSmart’s publisher network has over a billion page views per month and includes top editorial sites such as BuddyTV and Purch.  “At LinkSmart, making our customers more successful has always been first priority.  This transaction will give access to the VigLink platform and create more revenue opportunities for our publishers while still upholding their user experience standards,” said LinkSmart CEO, Pete Sheinbaum.

Alongside the acquisition, LinkSmart backers Foundry Group and Costanoa Venture Capital topped up the VigLink Series C to $20M.  Seth Levine, Managing Director at Foundry Group will join VigLink’s Board of Directors.  “VigLink is the clear leader in content-driven commerce. We’ve been watching VigLink for a long time and I’m excited to be an investor,” said Levine.

Google DoubleClick Ad Glitch Potentially Lost Publishers Millions Today

Were you online today between 9 and 10:45 a.m. ET? Did you notice anything different about the sites you were visiting? Perhaps they looked a bit less cluttered than usual. If this was something you came across, you witnessed Google’s DoubleClick ad Server was down. Instantaneously, publishers began losing out on millions of dollars in revenue. This was a large hit to many publishers as Google’s advertising platform provides them with a large portion of the earnings they bring in daily to their sites.

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While this was occurring, there was an aspect of the Internet that stayed exactly the same and continued to function earning publishers revenue. It has been apart of the web since the beginning and has earning potential that must not go unrecognized. It is the link. Links are an integral part of any online strategy as they seamlessly connect readers to the merchants and products they seek. In this form of marketing, the publisher writes editorial content and links to products, leaving the “advertising” to the landing page of the merchant’s site. The ad itself doesn’t exist on the publisher’s site at all.

The web without banner ads is not only more enjoyable, but allows readers to focus solely on the editorial content that publisher’s work so hard to produce. We think publishers deserve credit for sending readers where they want to go, and that’s exactly why we are delivering them value.

Written by Hanna Fritzinger

Employee Spotlight: Chase Sippel

Question: Where were you born?
Chase Sippel: I was born in San Dimas, California. It’s right outside of LA and best known for being where the bodacious “Bill and Ted’s Excellent Adventure” is set.

Q: When did you get interested in playing football?
CS: I only started to play football once I got to high school; they recruited me to play because of my size. Up until high school I swam and lifeguarded.

Q: Why Harvard?
CS: I applied to 22 schools, thinking I would only get into one or two. Once I received my acceptance letters, I was incredibly indecisive where I’d go. My mother told me, “You’re either going to Harvard happy or sad, pick one.” I chose to go happily.

Q: What was the best part of your Harvard education?
CS: Definitely all of the amazing people I met. I’ve forged some lifelong friendships there. Aside from the friends, the classes were amazing. It’s an incredible experience to study under the professor that wrote all of the textbooks.

Q: What brought you to San Francisco?
CS: I really wanted to come close to home in order to be closer to my grandmother, and my family on my father’s side. I have lived in NY, LA, and Boston but find the diversity and culture of San Francisco to be unparalleled.

Q: Why VigLink?
CS: I thought I would go into investment banking or consulting after graduation like so many of my peers. However, I had experience in wealth management and was fascinated by the tech industry. It was a space that seemed incredibly exciting and challenging. I realized VigLink was the place where I could truly grow as an intellectual and learn from its brilliant minds.

Q: What is your advice for publishers to optimize their revenue?
CS: I have a few tips for publishers:

  1. Turn on insert; it creates value where it is already inherently there. Additionally, make sure you update the plug-in settings for insert, if you’re running an automotive vbulletin 4 forum be sure to classify it as such to allow the crawler to function properly.
  2. Create high quality content; heartfelt, organic content is what resonates best with readers. Too much of the internet is clouded with click bait. Passion shows through and caring about an online community can go a long way.
  3. Don’t ignore the numbers. Dig into your metrics to find out what’s working and what’s not. This insight should aid you in creating the best possible content for your site.

Q: What are you most excited about at VigLink?
CS: I’m really excited to make optimizations across platforms as well as help BD succeed. It’s exciting to help people pursue their passions and create meaningful revenue for them through VigLink’s technology.

Interviewed by Hanna Fritzinger. Designed by Kay Sathienvantanee.