We are excited to announce our newest addition to the executive team, Mike Campbell! Mike joins the VigLink executive team with more than a decade of digital marketing and advertising experience. He will lead the product team to update and expand VigLink products which offer publishers a powerful way to monetize their content and offer advertisers an effective marketing channel.
“I’m delighted to join Oliver and the rest of the VigLink team in their vision to make every link intelligent and valuable,” said Mike Campbell, V.P. of Product at VigLink. “VigLink’s strong publisher relationships, close merchant ties, and top-notch technology have made VigLink the leader in this space.”
Mike previously led product management at Twelvefold where he worked with the world’s largest brands, including Intel and Toyota, to help them build rich relationships with consumers online. He was also the V.P. of Product at LookSmart where he established mutually beneficial relationships between advertisers and publishers.
Mike holds a Bachelor’s of Science degree in Economics from Harvard University.
Tags: Mike Campbell, news, Product, tech, VigLink Posted in News and Updates
Happy Holidays from our family to yours!
We wish you a very happy and healthy new year. We’re excited for another year of hard work and innovation. Be sure to stay tuned for many exciting updates during 2015. For more pictures from our annual holiday party, check out our Facebook album!
Tags: christmas, Holiday, new year, tech, VigLink Posted in News and Updates
Today, we are thrilled to announce an exciting upgrade to VigLink Anywhere with a simple, yet powerful bookmarklet feature. The bookmarklet lets publishers build links more quickly and efficiently, particularly when they’re intended for use in social media.
Using the bookmarklet, you can create an Anywhere link in one click, without needing to leave the merchant’s product page. With a second click, the URL can be converted into a Bitly link. With a third click, you can share the link directly on Facebook or Twitter, or copy it to the clipboard for use elsewhere. Sharing affiliated links on social media has never been easier!
The bookmarklet lets you choose a default Campaign for links’ revenue, and also to override it on a link-by-link basis. Finally, the bookmarklet plays nicely with the pages it’s loaded on, going out of its way not to interfere with scripts (such as jQuery), and cleaning itself up when it’s dismissed. You can share a page and earn, all while enjoying an undisturbed browsing experience!
Download the bookmarklet today!
Tags: Bookmarklet, Feature, Release, tech, VigLink Posted in News and Updates
We are excited to announce our newest addition to the executive team, Eric Soli. A veteran of the advertising technology industry with deep experience leading teams domestically and abroad for a range of companies, Eric will oversee VigLink’s finance function and work alongside the executive team to grow the company through new market opportunities.
“Eric marks another great addition to our VigLink team,” said CEO, Oliver Roup. “His experience and skillset within the fast-growing field of advertising technology will be instrumental as we continue to evolve and scale our business models.”
“When I heard about this opportunity, I really got excited,” said Eric. “I’m looking forward to working with this talented management team that Oliver assembled and provide advertisers and product enthusiasts with additional revenue opportunities through our evolving real-time auction platform.”
Prior to joining VigLink, Eric was Vice President of Finance and Operations with advertising technology leader Zeta Interactive, which acquired his former company Adchemy Actions in 2013. At Zeta Interactive, Eric led the integration of infrastructure and multiple operational and reporting platforms. Eric led Finance and Operations at Adchemy Actions from 2008 through the acquisition, during which time the company grew from $28 to $60 million in revenue.
Before entering the advertising technology industry, Eric led various finance and management functions for several companies, including Catalyst Semiconductor (acq. by Cree, Inc.), Spectrian Corporation (acq. by REMEC, Inc.), Levi Strauss & Company, and Ernst and Young.
Eric holds a Bachelor’s of Science in Business Administration from the University of Nevada and is a Certified Public Accountant.
Tags: Eric Soli, Finance, tech, VigLink, VP of Finance Posted in News and Updates
Today, we are thrilled to announce the purchase of LinkSmart. In connection with the acquisition, VigLink also received additional funding from leading VC firms Foundry Group and Costanoa Venture Capital.
This deal marks another milestone of our continued leadership in content monetization. The primary motivation behind the transaction was VigLink and LinkSmart’s shared vision of making every link intelligent and valuable.
“Traffic is the currency of the web” said VigLink CEO, Oliver Roup. “In LinkSmart we saw a common belief in the power of links and a great opportunity to significantly grow the size and scale of our business. We are thrilled to welcome our new valued customers.”
LinkSmart’s publisher network has over a billion page views per month and includes top editorial sites such as BuddyTV and Purch. “At LinkSmart, making our customers more successful has always been first priority. This transaction will give access to the VigLink platform and create more revenue opportunities for our publishers while still upholding their user experience standards,” said LinkSmart CEO, Pete Sheinbaum.
Alongside the acquisition, LinkSmart backers Foundry Group and Costanoa Venture Capital topped up the VigLink Series C to $20M. Seth Levine, Managing Director at Foundry Group will join VigLink’s Board of Directors. “VigLink is the clear leader in content-driven commerce. We’ve been watching VigLink for a long time and I’m excited to be an investor,” said Levine.
Tags: acquisition, ecommerce, LinkSmart, series c funding, tech, venture capital, VigLink Posted in News and Updates
Were you online today between 9 and 10:45 a.m. ET? Did you notice anything different about the sites you were visiting? Perhaps they looked a bit less cluttered than usual. If this was something you came across, you witnessed Google’s DoubleClick ad Server was down. Instantaneously, publishers began losing out on millions of dollars in revenue. This was a large hit to many publishers as Google’s advertising platform provides them with a large portion of the earnings they bring in daily to their sites.
While this was occurring, there was an aspect of the Internet that stayed exactly the same and continued to function earning publishers revenue. It has been apart of the web since the beginning and has earning potential that must not go unrecognized. It is the link. Links are an integral part of any online strategy as they seamlessly connect readers to the merchants and products they seek. In this form of marketing, the publisher writes editorial content and links to products, leaving the “advertising” to the landing page of the merchant’s site. The ad itself doesn’t exist on the publisher’s site at all.
The web without banner ads is not only more enjoyable, but allows readers to focus solely on the editorial content that publisher’s work so hard to produce. We think publishers deserve credit for sending readers where they want to go, and that’s exactly why we are delivering them value.
Written by Hanna Fritzinger
Tags: adtech, businessinsider, doubleclick ad, Google, links, tech, VigLink Posted in News and Updates
Publisher Roundtable, a collaboration between VigLink, Netpop, and sovrn, proved to be incredibly fruitful in producing valuable insights on monetization. One important aspect participants addressed was their expectation of monetization vs. the reality they face on a day-to-day basis. When asked about their expectations, the majority of participants (39%) said they didn’t know what to expect. Additionally, 37% said reality didn’t meet their expectations, 63% of that group admitting that monetization was actually worse than they expected.
The participants were split up into three groups, <10K, 10K to 49.9K, and 50K+ monthly uniques. When asked if monetization has been easier/faster or slower/harder than expected, and how accurately they can predict income, it became apparent that the participants with higher uniques are monetizing with the most ease. For example, 37% of <10K monthly uniques found it much slower/harder compared to only 15% of those over 50K. On the contrary, 16% of those 50K+ found it much faster/easier with only 7% of <10K monthly uniques feeling the same way.
The trend of larger publishers having an easier time, carried over into the monetization report card where participants were asked to grade both themselves and the industry on monetization. As a whole, the majority of participants graded themselves (39%) and the industry (44%) at a C. However, when broken up into the three groups of varying monthly uniques, we saw smaller publishers giving themselves and the industry a much lower grade than those with higher uniques.
The results from this part of the report show that the higher a site’s monthly uniques, the greater their satisfaction with monetization. The sites with higher monthly uniques are clearly doing something right, but ironically they’re using the exact same monetization options. So how are they having so much more success? It all comes down to the production of top-quality content. More people are coming to these sites because they enjoy the content and have come to trust these publishers to produce content they can depend on. Once that trust has been established, people are more likely to click through links in the content and, ultimately, make purchases.
For those with a smaller amount of uniques, monetization is bound to be challenging due to less potential purchasers. However, the best way to increase your readership and encourage people to share the content from your site is by producing thoughtful, unique content. When genuine content is produced, readers recognize that and you’ve earned yourself a fan. Monetization isn’t always easy, especially for those just starting out, but focusing on your content is a sure way to achieve long-term success.
To see full results from the report on monetization, visit the Publisher Roundtable site!
Tags: ad tech, content commerce, Monetization, Netpop, publisher roundtable, sovrn, VigLink Posted in News and Updates, Publisher Roundtable
Question: Where were you born?
Chase Sippel: I was born in San Dimas, California. It’s right outside of LA and best known for being where the bodacious “Bill and Ted’s Excellent Adventure” is set.
Q: When did you get interested in playing football?
CS: I only started to play football once I got to high school; they recruited me to play because of my size. Up until high school I swam and lifeguarded.
Q: Why Harvard?
CS: I applied to 22 schools, thinking I would only get into one or two. Once I received my acceptance letters, I was incredibly indecisive where I’d go. My mother told me, “You’re either going to Harvard happy or sad, pick one.” I chose to go happily.
Q: What was the best part of your Harvard education?
CS: Definitely all of the amazing people I met. I’ve forged some lifelong friendships there. Aside from the friends, the classes were amazing. It’s an incredible experience to study under the professor that wrote all of the textbooks.
Q: What brought you to San Francisco?
CS: I really wanted to come close to home in order to be closer to my grandmother, and my family on my father’s side. I have lived in NY, LA, and Boston but find the diversity and culture of San Francisco to be unparalleled.
Q: Why VigLink?
CS: I thought I would go into investment banking or consulting after graduation like so many of my peers. However, I had experience in wealth management and was fascinated by the tech industry. It was a space that seemed incredibly exciting and challenging. I realized VigLink was the place where I could truly grow as an intellectual and learn from its brilliant minds.
Q: What is your advice for publishers to optimize their revenue?
CS: I have a few tips for publishers:
Q: What are you most excited about at VigLink?
CS: I’m really excited to make optimizations across platforms as well as help BD succeed. It’s exciting to help people pursue their passions and create meaningful revenue for them through VigLink’s technology.
Interviewed by Hanna Fritzinger. Designed by Kay Sathienvantanee.
Tags: chase sippel, employee spotlight, operations, tech, VigLink Posted in Employee Spotlight, News and Updates
We teamed up with Netpop and Sovrn to bring you the Fall 2014 Publisher Roundtable on monetization. The goal of this edition is to give publishers objective tools and insights they can utilize to make better-informed business and marketing decisions. During the two-month period the survey was live, 427 online publishers participated, including members of Publisher Roundtable as well as contacts from VigLink and Sovrn. Post survey, the Publisher Roundtable community now totals more than 700 publishers who have a combined 150 million uniques.
In order to get the best understanding of how publishers can better monetize their content, we focused on nine key topics.
Tags: affiliate, Merchants, Monetization, Netpop, publisher roundtable, publishers, sovrn, VigLink Posted in News and Updates, Publisher Roundtable
Imagine, relevant sites and blogs reposting your articles and your VigLink affiliate links still working, earning you additional revenue from these clicks. If this sounds appealing to you, you’re in luck.
Today we’re excited to announce a partnership with AtContent, a rapidly growing blogging and content distribution platform. It allows relevant bloggers to intelligently repost content which dramatically grows audience reach and traffic.
On average, quality posts are reposted between six and twelve times across the AtContent network, providing you with a great opportunity to increase your VigLink earnings!
Get started today with these easy steps:
After following those simple steps, your posts are available for reposting and you’re eligible to earn additional revenue from reposts.
“We’re always interested in providing our bloggers with more revenue. Partnering with VigLink is a great opportunity for AtContent bloggers and publishers to monetize their content,” states Alexey Semeney, AtContent’s CEO.
Tags: AtContent, Blogging, earnings, links, Partnership, Revenue, Traffic, VigLink, Wordpress Posted in News and Updates