Our company advisor and internet marketing’s favorite spikey-haired commentator, Murray Newlands, has released another helpful guide. This time focused on mobile marketing. With the growing fervor surrounding mobile, Newlands’ latest white paper couldn’t come at a better time as advertisers, publishers, agencies, and networks increasingly shift focus toward the mobile space.“I’ve traveled across the country and as far as China this year and it seems that all anybody is talking about is mobile,” Newlands said. “So I was inspired to learn more about it myself, but when I looked online for some resources I was shocked at how few existed. And, it seemed that the ones that were already out there had some sort of catch to them, like signing up with a network, which I know not everybody wants to do. So I thought that with the success of my last two books, it would be advantageous for me to do some research and pen a mobile guide of my own, with no strings attached for the readers,” he explained.The 21-page guide is a free download from Newlands’ online publication TheMail.com. Inside the book, readers can expect to find five chapters that cover a range of mobile marketing topics from a basic introduction, all the way down to setting up different types of campaigns and best practices for optimizing those campaigns.Along with Newlands’ take on the various aspects of the mobile industry, the guide also contains a sections from other guest authors. Where they offer their unique expert insights and tips gained through real-world, first-hand experience.With its undeniably wide-ranging content, we asked Newlands what he wants people to get from the guide and why he considers it a must-read for anybody who is looking to get into the mobile marketing industry.“From my experience, there is a disconnect between the demand for mobile marketing information and the supply, and with this guide I’ve attempted to fill that gap. I think marketers who have their sights set on the mobile space need to read this so that they have a fundamental grasp on the way mobile works, as well as some advice for constructing, running, testing, and optimizing campaigns. There is a lot that people have to know to be able to find success via mobile, and this guide is a great first step to helping them achieve their goals.”To get your free copy of Murray Newlands “Mobile Marketing Strategy Guide,” CLICK HERE.