In this week’s Trends & Insights we’re taking a look at which merchants covert at the highest rate. In other words, these are the merchants that you want to link to, because many of the users who land on their pages end up making a purchase. During the two week period we looked at, Anthropologie made the cut as one of the highest converting merchants. This wasn’t a coincidence… they were also running a free shipping (with no minimum) promotion! According to Kissmetrics, those who offer free shipping often see a 15-30% improvement in net profit due to user’s converting at a much higher rate. As we’ve mentioned before, running promotions that ensure readers that they are getting the best deal is key to high conversion. Be sure to share the most up to date promos with your readers by checking out our weekly roundup where we list current promos. Link to these merchants for an increased chance of getting your links to generate revenue.