July is nigh, and it’s time to refresh our summer suggestions for content and products your readers are sure to salute!
Fire Up the Grill: If you take a neighborhood stroll, you’re likely to catch a whiff of smoky BBQ goodness! Encourage your readers to take advantage of cookout-friendly sales, such as the American Cookware Sale going on at Sur La Table. Quality products like this All-Clad Stainless Steel Barbecue Tool Set and Lodge Cast Iron Grill Press that will make them the star chef of their 4th of July get-together! For additional BBQ inspiration, point them to best-selling cookbooks Project Smoke and Meathead.
Take a Book to the Beach: ‘Tis the season for summer getaways, which equals more downtime than usual. Time to catch up on that bestseller from book club you’ve neglected like When Breath Becomes Air, Homegoing, The Nest, The Regional Office is Under Attack, or The Book of Harlan. Paint a picture of the perfect paradise for your readers with a good book, a portable Clamp-On Beach Umbrella from Hayneedle, and a tube of Extra Care Non-Greasy Sunscreen SPF 50 from Paula’s Choice!
Say Yes to the Dress: Wedding season is in full force—and won’t stop till fall! Make sure you’re Insta-ready with a variety of on-trend dresses and accessories. Our in-house fashionistas recommend sending your readers to Shopbop’s recent top seller list, Revolve’s Wedding Guest Guide, and Rent the Runway’s Wedding Guide. Want a wallet-friendly option? H&M’s party dress section is always a pleaser! Also, be sure to check out our Wedding Gift Guide!
Make it a Movie Date: Many neighborhoods set up movie viewings in nearby parks throughout summer. Encourage your readers to search out their local option! Kick it up a notch with a portable wine bottle from Amazon and a pretty Round Beach Towel from Etsy. No local option? Suggest your readers host a movie night in their own backyard! Make it a BYOBB (Bring Your Own Bean Bag) and provide fun popcorn and candy treats for guests to indulge.