In this week’s Trends & Insights, we’re taking a look at merchants who converted at the highest rate for the first two weeks of July! Merchants like Bare Necessities and Pacsun cracked the Top Ten since it’s swimwear season. It’s also wedding season, so bridesmaid dresses and wedding registries helped push Proenza Schouler and Crate & Barrel to the top. Keeping seasonality in mind as you craft your posts will up your conversion rate, and keep your content current. Stay tuned to the VigLink blog for our Content Inspiration guides for holidays and happenings each month, as well as merchant and product suggestions!