Walmart Considers Purchase of Jet.com

VigLink publisher, Jet.com, came onto the scene last year with a big goal: to take on Amazon. With 500 million raised the retailer originally started off as a $50/monthly subscription service promising 15% lower prices than anywhere else on the web. In October 2015, Jet decided to pivot and get rid of the fee, resulting in prices that weren’t drastically lower, but still ~5% less than other online retailers. One part of their business strategy that has remained consistent is the use of affiliate links to offer a cash-back solution to their customers. Jet Anywhere provides customers with “Jet Cash” which can be used toward other purchases on the website.

According to eMarketer, “Wal-Mart is the second largest U.S. online retailer, with $12.5 billion in sales in 2015, a far cry from the $82.8 billion Amazon pulled in.”

The acquisition would:

  • Provide WalMart with additional products to be featured on their site.
  • Give Walmart’s audience more incentive to buy in bulk online.
  • Contribute the experience of the Jet.com employees, including founder Marc Lore who founded the parent company of Diapers.com and later sold it to Amazon for $550 million.

We’ll continue to keep our eye on the deal which could be worth billions and aim at disrupting the biggest player in the e-commerce industry.

 

ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.