VigLink publisher, Jet.com, came onto the scene last year with a big goal: to take on Amazon. With 500 million raised the retailer originally started off as a $50/monthly subscription service promising 15% lower prices than anywhere else on the web. In October 2015, Jet decided to pivot and get rid of the fee, resulting in prices that weren’t drastically lower, but still ~5% less than other online retailers. One part of their business strategy that has remained consistent is the use of affiliate links to offer a cash-back solution to their customers. Jet Anywhere provides customers with “Jet Cash” which can be used toward other purchases on the website.
According to eMarketer, “Wal-Mart is the second largest U.S. online retailer, with $12.5 billion in sales in 2015, a far cry from the $82.8 billion Amazon pulled in.”
The acquisition would:
- Provide WalMart with additional products to be featured on their site.
- Give Walmart’s audience more incentive to buy in bulk online.
- Contribute the experience of the Jet.com employees, including founder Marc Lore who founded the parent company of Diapers.com and later sold it to Amazon for $550 million.
We’ll continue to keep our eye on the deal which could be worth billions and aim at disrupting the biggest player in the e-commerce industry.