Inside VigLink: Trends & Insights – August 1st – 15th

Top Performing ContentThis week’s Trends & Insights takes a closer look at the top performing content over the first two weeks of August. There are a few key takeaways based on which articles took the top spots. First, reality TV is queen since content promoting The Bachelorette and The Hills performed very well (in Olympics-speak: the medal spots went to them!). Second, wedding season is still in swing since posts promoting an affordable wedding dress and ring reeled in readers. Last, but certainly not least, Nordstrom’s Anniversary Sale cropped up in posts network-wide in July and August, highlighting the best deals. Keep in mind that seasonality matters (i.e. what’s hot in pop culture, what’s hot on the social scene, etc) – but so does affordability. Pairing the topical with the budget-mindful can help readers hop on trends without breaking the bank. 

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ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.