In a day and age when social media and content marketing are all the buzz, publishers are investing more and more money into producing quality content. As a result, they are strongly interested in ways to offset those costs. Affiliate marketing has been a subtle way to monetize content that’s slowly gaining popularity. Poised to become a 6.8 billion dollar industry by the year 2020, if you want to get a piece of the pie, here’s everything you need to know to be successful.
Affiliate marketing is purposely designed to highlight products, services or brands within content. Unlike other advertising methods, the promotion sounds more natural, compelling the reader to research — or click — to learn more about the product in question. As we’ve mentioned in the past, research indicates that affiliate marketing drives nearly 1% of online shoppers. That 1% is especially valuable because that group spends a little over 8% more than the average customer.
We’ve created four core products to help you succeed in affiliate marketing and produce winning content your customers can depend on.
VigLink Convert takes all the guesswork out of navigating the ever-changing affiliate landscape. The system automatically adds the best performing merchant links to brand mentions within your posts. With a database of more than 65,000 merchants, you don’t have to sign up for affiliate programs individually and you can rest assured knowing your links are optimized for performance.
VigLink Insert scans your entire website for product terms and merchant mentions, then adds affiliate links to anything you may have overlooked. VigLink spots the product or brand, finds an appropriate link, and automatically updates the piece for you – like your own virtual assistant.
Trends Explorer – Our newest product, Trends Explorer empowers you with insights at the time of authoring. If you’re trying to decide what to write about, VigLink aggregates data from over 20 billion webpages, deriving trends from reader interest in over 500 M products. You can sort by “My Trends” to see what’s popular in your industry or across the 2M+ publisher network in the “Global Trends” tab.