To read more about the latest Merchant Explorer updates, please see our blog post and FAQS here.


Terms of Service
Search Campaigns - Protected SEM Bidding Keywords
Publishers may NOT bid on brand and trademark terms in conjunction with other keywords. Publishers may NOT bid solely on those brand and trademark terms. Publisher must maintain a position below Verizon Wireless at all times, bidding to a maximum of position 3. Publishers will refrain from advertising on competitor trademarks. This includes AT&T, Cingular, T-Mobile and Sprint.
Search Campaigns - Prohibited SEM Display URL Content
Publishers are not permitted to use the term "Verizon" in the display URL or drive traffic to any landing pages utilized by the Verizon Wireless search campaign.
Search Campaigns - Prohibited SEM Ad Copy Content
Publisher is not allowed use of "official site" in their ad copy.
Search Campaigns - Direct Linking
Search Campaigns - Special Instructions for Search Marketing Publishers
Bidding on Keywords and Trademark Search is prohibited in the Verizon Wireless Program
Web Site - Prohibited Web Site Domain Keywords
Publishers may not use Verizon branded terms or Verizon URL(s) as Publisher’s URL.
Web Site - Prohibited Web Site Content
Publishers may not link to pages including content relating to the Verizon Broadband affiliate program. The search policy outlined above applies only to Verizon Wireless content.