The largest network of its kind, VigLink monetizes content that drives commerce for over 300,000 sites and works with more than 35,000 merchants to drive sales. Each month, VigLink processes more than 10 billion pageviews and over five hundred million clicks. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, Emergence Capital, and RRE.


Meet our innovative team

Theo Chu Wayback
Theo ChuSoftware Engineer
Alan Coleman Wayback
Alan ColemanVice President, Engineering
Katrin Tomanek Wayback
Katrin TomanekSenior Data Scientist
Oliver Roup Wayback
Oliver RoupFounder & CEO
Fionna Connolly Wayback
Fionna ConnollyBusiness Development Manager
Katherine Buck Wayback
Katherine BuckPublisher Account Manager
Steven Hartman Wayback
Steven HartmanVice President, Marketing
Steve Herasimchuk Wayback
Steve HerasimchukDirector of Advertiser Development
Gabor Melli Wayback
Gabor MelliChief Scientist
Jeremy Hartman Wayback
Jeremy HartmanYield Optimization Manager
Matt Lewis Wayback
Matt LewisProduct Manager
Edward Chu Wayback
Edward ChuSenior Software Engineer
Josh Jaffe Wayback
Josh JaffeVice President, Business Development
Tyler Stauss Wayback
Tyler StaussYield Optimization Manager
Rick FletcherFront End Lead
Emily Schmuhl Wayback
Emily SchmuhlCustomer Success Manager
Kay Sathienvantanee Wayback
Kay SathienvantaneeVisual Designer
Tiffany Koptish Wayback
Tiffany KoptishAdvertiser Development Manager
Adam Pingel Wayback
Adam PingelStaff Software Engineer
William Johnson Wayback
William JohnsonVice President, Operations
Ty Brooks Wayback
Ty BrooksSoftware Engineer
Lucy Bartlett Wayback
Lucy BartlettSenior Marketing Manager
Brian Braunlich Wayback
Brian BraunlichDirector of Publisher Development
Vincent Park Wayback
Vincent ParkSoftware Engineer
Hanna Fritzinger Wayback
Hanna FritzingerMarketing Coordinator
Hiep Nguyen Wayback
Hiep NguyenSoftware Engineer
Erick OscáteguiSoftware Architect
Juli Scott Wayback
Juli ScottBusiness Development Manager
Betty Lin Wayback
Betty LinOffice Coordinator & Executive Assistant
Colin Lindsay Wayback
Colin LindsaySoftware Engineer
Leah Salloway Wayback
Leah SallowayPublisher Account Manager
Sharon Kim Wayback
Sharon KimAdvertiser Development Coordinator
Nam PhamSenior Data Scientist
Matthew McCarthy Wayback
Matthew McCarthyOperations Analyst
Miraj Sanghvi Wayback
Miraj SanghviData Scientist
Barret Tirona Wayback
Barret TironaData and Operations Analyst
Luis Felipe Vega Wayback
Luis Felipe VegaSoftware Engineer
Chase Sippel Wayback
Chase SippelPublisher Operations Manager
Siavash Amirrezvani Wayback
Siavash AmirrezvaniSenior Software Engineer
Megan Snider Wayback
Megan SniderDirector of Human Resources and Talent
Gabrielle Wagner Wayback
Gabrielle WagnerRecruiter
Cheick KeitaSenior Software Engineer
Clay Kim Wayback
Clay KimData Scientist
Board of Directors

Board of Directors

Rich-Miner-color-250x250Rich MinerGoogle Ventures

Rich Miner is a Managing Partner of Google Ventures. He has spent the past 25 years growing businesses with innovative communications and interface-intensive applications. Rich joined Google through the acquisition of Android, a mobile platforms company that he co-founded. During his first three years at Google, he helped lead the development of the Android platform and ecosystem. Prior to Android, Rich was a Vice President at Orange, where he led R&D activities in North America and also started and was a principle in Orange Ventures. He came to Orange through the acquisition of another company that he co-founded, Wildfire, which made a voice-based personal assistant. He met his Wildfire co-founder when he helped incubate Avid Technology in his university lab. Rich is based in Boston, Massachusetts and received his doctorate in Computer Science from the University of Massachusetts at Lowell.

Kevin-Spain-color-250x250Kevin SpainEmergence Capital

Kevin is a General Partner at Emergence Capital Partners. His deep knowledge of the enterprise and consumer technology sectors comes from time spent at blue-chip software companies and from his experience as an entrepreneur. He currently sits on the board of Veeva Systems, Zuberance, SupportSpace and GroundTruth.

Prior to joining Emergence, Kevin was a senior member of Microsoft’s Corporate Development group. In this role, he shared responsibility for sourcing, structuring, and negotiating Microsoft’s acquisitions, strategic investments, and joint ventures. Under his leadership, Kevin’s team participated in over $500 million in transactions spanning all of Microsoft’s business groups.

Kevin earned an MBA from The Wharton School of the University of Pennsylvania and a BBA from the University of Texas at Austin. He is a graduate of the Kauffman Fellows Program.

Niel-Robertson-color-250x250Niel RobertsonCEO of Trada

VigLink began as a conversation with Niel Robertson and since that time he has been a peerless supporter, advisor and board member.

Niel is CEO of Trada, the only crowdsourced paid search marketplace. Previously he has been CTO of Newmerix, CTO in Residence at Mobius Venture Capital and a Venture Partner with Fidelity Ventures in Boston. Prior to his work in venture capital, Mr Robertson co-founded Service Metrics, and pioneered the Application Performance Management (APM) space. Service Metrics was acquired by Exodus Communications in 1999 and Niel continued to serve as VP of Research.

Eric-Wiesen-color-250x250Eric WiesenRRE Ventures

Eric Wiesen is a General Partner at RRE Ventures. Eric is currently focused on three areas: marketing/advertising, financial services and next-generation consumer products & manufacturing.

Prior to RRE, Eric worked for Updata Partners where he focused on growth-stage software investments. Earlier, Eric was an attorney in the corporate group at Fenwick & West, a leading Silicon Valley law firm.

Eric is a two-time entrepreneur. His first company, launched while he was an undergraduate at U.C. Berkeley, built and sold hardware and professional services to the 3D Graphics and animation communities. Later, Eric co-founded an enterprise software consulting firm specializing in CRM systems. He also served as a staff attorney at a non-profit in New York and was a White House intern in the Clinton Administration.

Eric holds an MBA from Columbia Business School, a JD from the University of Michigan and a BA from the University of California at Berkeley.

Board Alumni

Board Alumni

Josh Kopelman

Josh Kopelman is a venture capitalist and Managing Partner at First Round Capital.

Previously, Kopelman founded, which was acquired by eBay in 2000. He remained with eBay for three years, running the business unit and growing eBay’s Media marketplace to almost half a billion dollars in annual sales.

In late 2003 Kopelman helped found TurnTide, an anti-spam company that created the world’s first anti-spam router. TurnTide was acquired by Symantec just six months later.

Additional Investors

Additional Investors

Reid Hoffman

Reid Hoffman is an entrepreneur and serial investor, most recently serving as the CEO of LinkedIn. He stepped down from the CEO position a second time in June 2009.

Prior to LinkedIn, Reid was Executive Vice President of PayPal. During his tenure at PayPal, Hoffman was instrumental to the acquisition by eBay and was responsible for partnerships with Intuit, Visa, MasterCard and Wells Fargo. Reid also has held management roles in large technology companies, including Fujitsu Software Corporation and Apple. Currently, in addition to LinkedIn, Reid serves on the Board of Directors for SixApart and Mozilla Corporation.

Jeff Clavier

Based in Palo Alto, California, Jeff Clavier is the Founder and Managing Partner of SoftTech VC, one of the most active seed stage investors in Web 2.0 startups. Since 2004, Jeff has invested in close to 100 consumer internet startups (Fund I, Fund II, Fund III) in areas like social media, monetization, search, gaming or B2B/B2C web services. These investments are typically located in Silicon Valley, New-York and Boulder. With over 20 years of operational, entrepreneurial and venture capital experience, Jeff is able to add relevant perspective and value to his companies as they grow from inception to maturity, and hopefully, success.

Deep Nishar

Deep Nishar is responsible for setting and executing the global product strategy at LinkedIn. He went to LinkedIn from Google, where he helped shape the company’s strategy in Asia-Pacific. Deep was also responsible for building Google’s global mobile business. Deep holds an MBA from Harvard Business School where he graduated with highest honors as a Baker Scholar, a MSEE from University of Illinois, Urbana-Champaign and a B. Tech with Honors from the Indian Institute of Technology, Kharagpur. Deep holds 3 patents and was awarded the Google Founders Award, an accolade given to employees who have made extraordinary contributions to the company for his work on the Google Ads System Automation.

Hadi Partovi

A graduate of Harvard University, Hadi established himself as an Internet leader during the browser wars: he was Group Program Manager for Internet Explorer. After the release of IE 5.0, Hadi co-founded Tellme Networks and spearheaded the company’s shift from consumer services to enterprise call-center automation and delivering directory and customer-care services for AT&T, FedEx, E*TRADE, and more. Tellme Networks was later acquired by Microsoft. Hadi was subsequently General Manager of, where he delivered 30% annual growth and incubated (now

After MSN, Hadi joined his twin brother Ali Partovi to co-found iLike, which was acquired by MySpace. Hadi is currently SVP of Technology at MySpace.

Hadi has been an investor or strategic advisor to numerous startups including Facebook, Dropbox, BlueKai, Edusoft (acquired by Houghton Mifflin), and 2Web Technologies (now Google Spreadsheets).

Ali Partovi

Prior to iLike, Ali established himself as an entrepreneur by co-founding LinkExchange, which was acquired by Microsoft for $265 million in 1998. Ali also co-founded “DrinkExchange,” a monthly social event that spread from San Francisco to Washington, London, Tokyo, and Sydney. After leaving Microsoft, Ali co-wrote a feature film and started a band, both of which failed.

In 2002 Ali led the effort to save from being shut down and has been with the company since. In 2006 Ali recruited his twin brother Hadi to help start iLike, and today they run iLike (which owns GarageBand) together. Ali is an avid music lover and wannabe guitarist.

Carlos Cashman

Carlos has worked with numerous successful start-ups as an executive, founder, investor, and advisor in the US and abroad for the last 16 years. He is currently an active angel investor and involved with several charities related to promotion of global peace and education. Carlos serves on the Board of Directors of, an immersive online educational world for children, as well as Asset Performance Technologies, an advanced data and analytics provider for heavy industrial equipment he co-founded in 2003. In 2005 he co-founded CourseAdvisor, a leading search engine marketing firm in the post-secondary education industry which was sold two years later to the Washington Post. CourseAdvisor was designated one of the fastest growing companies in New England and voted one of Boston’s best places to work in 2007. The first company Carlos founded, Opus360, went public on the NASDAQ in 2000 and was sold in 2001 to Artemis International. Carlos attended MIT on full scholarship.

Micah Adler

An academic turned serial technology entrepreneur, Micah Adler combines leading industry insight with complex technical knowledge as the CEO and founder of Fluent Mobile.

Prior to this role, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing (SEM) optimization company. His research in algorithms, probabilistic analysis and combinatorial optimization helped the company develop innovative technology to drive profitability for multi-million dollar SEM campaigns. Micah was also the co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007. He has served on the boards of directors for more than 10 Boston-area startup companies.

An internationally recognized expert in numerous areas crucial to the search, aggregation, and delivery of online and mobile content, Micah was also a tenured professor of Computer Science at the University of Massachusetts, Amherst. He has authored more than 50 widely-cited publications; holds multiple patents; and has served on numerous academic review committees, program committees and editorial boards. He began his career at Oracle Corporation. He received his B.S. from the Massachusetts Institute of Technology and his Ph.D. in theoretical computer science from the University of California, Berkeley.



Auren Hoffman

Auren Hoffman is the CEO of Rapleaf. Rapleaf helps B2C companies give their consumers a better experience by providing automated search services for each consumer. From 2003–2006 Auren served as Chairman of Stonebrick Group and Chairman of the Connector Group (Silicon Valley 100).

Previously, he founded and sold three Internet companies before age 30: BridgePath (sold in 2002), Kyber Systems (sold in 1997), and GetRelevant (sold in 2002). He is the founder of the Dialog Retreat.

Hunter Walk

Hunter Walk most recently was a Product Management Director at YouTube where he led consumer product management, delivering billions of playbacks a day to the world’s largest video community. After joining Google in 2003, he has also managed product and sales efforts for Google’s contextual advertising business. Prior to this, Walk was a founding member of the product and marketing team at Linden Lab, the creators of online virtual world Second Life. Earlier, he was a management consultant and also spent a year at Late Night with Conan O’Brien, broadcasting to an audience of insomniacs, truckers and college students. Hunter has a BA in History from Vassar and an MBA from Stanford University.

Stuart Larkins

Stuart Larkins is an Internet entrepreneur, digital marketing expert and active angel investor with more than twelve years of experience at leading Internet companies and start-up organizations. Stuart was part of the founding management team of Performics, a pioneer in affiliate and search engine marketing. Performics was acquired by DoubleClick in 2004, which became part of Google in 2008. He currently sits on the board of directors of ethology, Performline, and Trunk Club and is an advisor to BrightTag and TapMe.

Kristoper B. Jones

Kris is the former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network he founded in 1999 and sold to GSI Commerce (NASDAQ – GSIC) in 2009, which was later purchased by eBay (NASDAQ – EBAY). Kris is a best-selling author, serial entrepreneur, and sought after angel investor. Kris recently founded local digital deal startup

Raymond Lyle

Raymond is the former President of VigLink and was originally the CEO and co-founder of Driving Revenue, acquired by VigLink in Aug 2010. Prior to Driving Revenue, Raymond spent 5 years at Leapfrog Online (11th largest interactive marketing firm –Adage), where his efforts propelled them to 6th largest SEM firm in the country. From SEM he moved into the role of Director of Media Strategy, managing Fortune 100 clients such as Time Warner, Capital One and Comcast. Prior to Leapfrog Online, Raymond was Internet Marketing Manager of and subsidiary

Murray Newlands

Murray Newlands is an author, speaker and TV host. He runs an international media agency, Influence People, based in downtown San Francisco, and has a proven track record of consistently delivering desired results to his clients.

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