TEC Summit Spotlight: The Community Panel

TEC logo

TEC Summit is just a few days away and we wanted to spotlight one of our fascinating panels: Building and Leveraging the Influence of Online Communities. Companies have recognized that an online community is a valuable resource for customers, partners and more, but in today’s fragmented multi-device world, building a strong community is difficult. Social media has affected communities, but has it helped them or hindered them? While communities and forums may be successful today, will the younger generations continue this trend in the future?

Tom Furukawa, Co-founder and CEO of Enstigo, will be moderating and asking these questions and more from our panel of industry experts:

  • Steve Roy, VP of Marketing at Disqus
  • Geoff DeFrance, SVP Digital at TEN
  • Alan Fields, Co-Founder of Windsor Peak
  • Kate Kendall, Founder of CloudPeeps

We’ll hear how these executives have helped build communities from scratch and adapt to today’s technology. This panel will be on Day 1 of TEC Summit at 2:00 p.m. so don’t miss it! Register today: http://tecsummit.com/register

Do you have any questions for this panel? If so, leave them in the comments below!

Upgraded Dashboard Launched!

We’re excited to announce the release of our newly upgraded dashboard! We’ve been listening and learning about what makes you successful and are excited to relay the features that are now available to you. They include, but are not limited to:

  1. Date range controls allowing you to analyze a specific time series of interest
  2. Advanced filters allowing one, several, or all campaigns and products to be analyzed together
  3. Interactive charts that yield visual insights along with easy data downloads for more in depth analysis

mocked dashboard screenshot

We’ve already received positive feedback from VigLink publishers who are using the new dashboard.

“VigLink’s updated dashboard gives us far more insight regarding click and revenue data. Its clear interface makes it easy to quickly get an overview of program performance and pull reporting. Not only will the new dashboard save us time, but it will also help us improve our monetization strategy,” stated Alan Fields of Windsor Peak.

Beta customer, Merve Mahmutoglu of SheFinds stated, “We love that the new VigLink dashboard is easy to use to pull reports as well as to see program performance”.

In sum, these new features allow you to view your performance from a combination of attributes most important to your content strategy. These insights enable you to see what is earning the most and how you can further optimize your hyperlink traffic. While you adjust to the new dashboard, we’ve opted to keep the previous version live and will be sure to notify you before we remove it from the site. This will allow you to toggle between the two while you become accustomed to  new one.

Please note that with the increased amount of data in the new version of the dashboard clicks, page views, and revenue are updated once daily, so the two dashboards will look different for the current day view.

See the new dashboard here!

Announcing the Latest Publisher Roundtable Interview

Publisher Roundtable Primary-Logo

 

Here at VigLink we’re lucky to work with some of the brightest and most creative publishers out there, from large online publishers to smaller, enthusiast blogs we like helping our customers live their passion. We’re also thankful for the community that we have established with our publishers. As part of that, we’re excited to announce that in partnership with Netpop, Sovrn and TapInfluence, we’re rolling out the latest interview for Publisher Roundtable, the collective-insights platform. Publisher Roundtable is now in its second year and has been a huge success in connecting publishers together and learning how grow their sites, audience, develop content and incorporate monetization.

This time around, we’re discussing engagement. We want to know how publishers and bloggers plan their content, get their readers to engage more deeply and share their content with others. The objective is to combine the experience of thousands of publishers and form this collaboration that makes everyone more successful.

Publishers who participate will gain access to exclusive data that informs them how their decisions and strategies stack up against other publishers. Responses are anonymously aggregated, analyzed and packaged into “Tips” reports available exclusive to members.

Stay tuned for the results and key findings! If you’re a publisher and you’d like to participate you can enter here.

VigLink Announces TEC Summit

TEC Summit

We are very excited to officially announce our new conference, The Enthusiast Channel (TEC) Summit! If you have been to Forumcon before we’ve decided to take the best parts of that event and turn them into a new two day conference featuring inspirational keynotes, panels and expert-lead workshops. TEC Summit is centered around a broader group of influential publishers and brands who are collaborating to mold the future of online influence.

Attendees will hear from industry experts such as Holly Hamann, Co-founder and CMO at TapInfluence, Bridget Silvi, Sr. Director of Business Development at We Heart It, Jeffri Chadiha, Sports Journalist at ESPN, and more. We’re also thrilled to announce that our opening keynote speaker will be John Yembrick, Social Media Manager at NASA!

We will be discussing everything from the power of influence, how tech is affecting business scalability, the future for publishers in mobile and how enthusiasts have changed the fashion industry. Register now to meet and learn from today’s most influential publishers and brands! We’re offering a special 50% off discount for friends of VigLink. Hurry and register today because this offer is only valid until May 3rd! Just enter the code VigLink50 at checkout or use this custom registration link: http://bit.ly/1QGkMin

What: TEC Summit 2015

Where: The Bently Reserve 301 Battery Street San Francisco, CA 94111

When: May 27-28, 2015

Register here: http://tecsummit.com/register

For additional details please visit www.tecsummit.com. Be sure to follow us on Twitter @TecSummit and Facebook to stay up to date on all of our exciting announcements. We hope to see you there!

 

Who is Dominating eCommerce- Men or Women?

Stereotypes may have depicted women as the larger online shoppers but according to Bronto Software, that is not true, or at least not anymore. January 2015 research shows that three in 10 US male online shoppers reported making a purchase at least once per week, vs. fewer than one-fifth of female respondents.

Check out this graph via eMarketer:

eMarketer1

 

Men are also more likely to actively shop, 62% said they shop online at least once per month or more, compared to 58% of women. This is an increase from last year when just 55% of men said they shop online at least once per month or more.

When it comes to shopping on mobile devices, men showed us they are bigger spenders there too. According to a November 2014 study by Harris Poll, 35% of US adult male smartphone owners spent $51 or more each month on purchases via their phones, compared to 20% of females.

Were you surprised by this data? Tweet us @VigLink and let us know!

 

Mobile Lessons Learned at AM Days 2015

OliveratAMDays

Two weeks ago Oliver Roup, our founder and CEO, presented at the AM Days 2015 conference in San Francisco and discussed, “Content Driving Sales in a Cross-Device World.”

Affiliate Management Days (AM Days) is a leading conference for affiliate managers and marketers responsible for their company’s affiliate marketing strategy, management and operations. Oliver discussed how publishers and merchants can drive revenue across all digital platforms from desktop to mobile to social media.

In early 2014 internet usage on mobile devices surpassed desktop usage for the first time.  Oliver shared a comScore report that found more than half of all time spent on a retailer’s website is done so from a mobile device. As the industry advances, it’s clear that marketers need to think mobile-first. However, reading content and shopping on mobile devices isn’t always an easy experience. Oliver shared the following best practices in order to take advantage of the increasing mobile audience:

  • Mobile storefronts— ensure consumers have a user-friendly shopping experience on their mobile devices
  • Mobile apps— both publishers and merchants are beginning to develop their own mobile apps because that’s where consumers are engaging with content
  • Social media— Twitter, Instagram, YouTube Facebook and now Snapchat are important places to connect with consumers
  • Monetized links in content— publishers can earn revenue from the merchants they share about and merchants can tap into this highly influential market

VigLink works to connect merchants and influencers with consumers for the best ecommerce experience.

Do you have any other tips to share? If so, let us know in the comments section below or tweet us @VigLink!

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Perspective of a Modern-Day Mad Man On The Legacy Of ‘Mad Men’

The American television drama series, Mad Men aired its final two hour episode this past Sunday and Momentology, a digital marketing publication, sought feedback from industry professionals on what the television show has revealed about the advertising industry throughout the years and what the show’s enduring legacy will be.

Our VP of Marketing, Steven Hartman, is a fan of the show and was one of the 20 men and women discussing the show’s success and longstanding takeaways.

Steven Hartman Headshot

Steven explained that to many people the advertising industry is enjoyable on many levels, but where this show was successful was showing the insightful views of the work dynamics and giving the audience an opportunity to see how far things have come since the mid-1900s workplace.

Mad Men showed us a world where business was conducted long before anything digital existed, which is hard to even comprehend now that our world revolves around all things mobile, social, etc.

One of the most intriguing and memorable clips for Steven on how they conducted business was when advertising agencies wanted to make their client’s message flow with the media format they are consuming and then dealt with blowback for potentially misleading the consumer. Take, for example, this scene where Draper is being interviewed and questioned about their “Glow Coat Flo-Ex” commercials.

Compare that to today’s world where John Oliver takes the offensive on native ads.

Same core issue, just a different world of media where it’s surfaced.

Ultimately what Mad Men showed any professional in the ad industry is that the rate and advancement of new marketing channels happens much more quickly, but the challenge is still the same – being able to see where audiences are consuming their media and spending the correct amount to gain their attention.

To read the original article and additional insights from professionals please visit: http://www.momentology.com/5943-mad-men-legacy/

What do you think is Mad Men’s legacy? Tweet us @VigLink and let us know your thoughts!

#LiveYourPassion ft. TBlake

At VigLink our publishers come in all shapes and sizes—from large publications to YouTube sensations. All of these publishers have one thing in common, they are pursuing their passion and turning it into a business.

One such publisher is Tyler Blake, who also goes by TBlake, his online persona. Best known for his sneaker YouTube channel and Twitter feed, Tyler turned his passion and love for sneakers into a thriving enterprise. Today, he’s highly influential within the sneaker-head community and has a strong impact on consumers’ purchasing decisions. His successful personal branding and monetization strategy has afforded him additional opportunities to represent popular retailers. Watch the video to learn more about how Tyler lives his passion, and share yours using #LiveYourPassion!

Come Join Us at SXSW!

VigLink Bitly SXSW Party

We are heading to SXSW in Austin, the place to be for the hottest technology companies and entrepreneurs! This is where startups like Twitter and Foursquare shot to celebrity status and became the household names they are today. We’re thrilled to be a part of the chaos this year!

Planning on attending? If so, we would be delighted if you joined us on Saturday, March 14th for our party with Bitly! There will be 80’s style dancing, drinks and maybe even a DeLorean… Remember to bring your leg warmers and your best scrunchy!

If you would like to join us, please contact us for more details. We hope to see you there!

Upgraded Merchant Explorer Launched!

We’re thrilled to announce the release of our newly upgraded Merchant Explorer. Equipped with updated features, it makes for a better user experience, improves the planning of your editorial calendar and provides further insight into which potential links provide the most value for your content.

The new features of the Merchant Explorer include the determination of your eligibility to affiliate at the campaign level, merchant-approved countries for incoming consumer traffic, and whether a selected campaign will affiliate via cost-per-acquisition (CPA) or cost-per-click (CPC) pricing models.

Program eligibility provides insight into whether or not a publisher’s product links have revenue potential with a specific merchant. When logged in, a publisher has visibility to three levels of eligibility.

  • Green – All links are eligible for  affiliation
  • Yellow – Some links are eligible for affiliation
  • Red – No links are eligible for affiliation

merch

The updated country feature provides understanding into where merchants will accept consumer traffic from. Publishers with an international audience will find this information is especially useful. Additionally, the new Merchant Explorer comes with upgraded search and filter controls.

We proudly work with over 40,000 merchants that want to be the destination of your influential links. These extensive relationships afford you top negotiated commision rates and CPCs. With the updated Merchant Explorer all the information you need to know to be successful is at your fingertips.

Written by Hanna Fritzinger