VigLink Press and Media Information

About VigLink

An example of VigLink

VigLink is built on the idea that publishers should be compensated for the content they create and the commerce they drive. While a student at Harvard Business School, the company’s founder, Oliver Roup, developed a crawler that counted links to Amazon on the web. As a result, he learned that fewer than half of these links connected through Amazon’s affiliate program. Publishers were taking the time to link to products on Amazon but not taking the extra steps necessary to earn revenue from these links.

Roup started VigLink to help publishers make the money they were leaving on the table by not monetizing links.  He led the development of a simple-to-implement technology that enables publishers to instantly affiliate their content with thousands of online merchants, effectively monetizing clicks and purchases made from their sites with little to no effort on their part.

With initial funding from Google Ventures and First Round Capital (see other investors here) and a four person staff, VigLink launched publicly in 2010. Shortly thereafter, VigLink saw an opportunity to accelerate momentum by combining it’s world-class engineering team with the extensive customer base of Chicago-based Driving Revenue. In September 2010, VigLink purchased Driving Revenue, dramatically increasing its revenue.

Today, VigLink is the leading platform for content-driven commerce. The largest network of its kind, VigLink monetizes content that drives commerce for over 300,000 sites and works with more than 35,000 merchants to drive sales. Each month, VigLink processes more than 10 billion pageviews and over five hundred million clicks. The VigLink Exchange (VLX) is the technology engine powering how site-to-site clicks are priced, bought, and sold.

In-depth media background available here


Headshot of Oliver Roup, Founder & CEO

VigLink Logo (Horizontal)

VigLink Logo (Vertical)

Media Contact

Lucy Bartlett | Senior Marketing Manager | Direct: (415) 549-6190 |