Future of Publishing: Affiliate Networks, Tracking, and Optimization

Future of Publishing: Affiliate Networks, Tracking, and Optimization

Thanks to Ad:Tech SF — and having lots of familiar faces in town — we were able to squeeze in a few additional episodes of Future of Publishing this month. Below is one of the “bonus” episodes that touches on affiliate marketing and how networks operate.Check out the 3 part series below, and then read on to meet the guests!

Part 1: What is Affiliate Marketing and How Can I Make Money?

Part 2: What’s the Relationship Between SEO & Affiliate Marketing?

Part 3: What Lies Ahead for Affiliate Marketing?

Meet the Guests

Bret Grow | President & Co-Founder | LinkTrust SystemsBret Grow is a co-founder and the president of LinkTrust Systems. Bret’s interest in creating an affiliate management and tracking platform began with his own need when Bret was working to build an ad network with Frank Ouimette in 2002. As their network evolved, the requirements for tracking also changed. In his search for a platform, Bret realized that he and Frank had the understanding and skill set to build their own tracking software that was more robust than any of the options on the market.LinkTrust is widely recognized by affiliates, networks and merchants as the most reliable, accurate platform with the best customer service. This reputation has been built over time through Bret’s tenacity in creating collaborative relationships with customers and building a team of employees that shares Bret’s vision of going the extra mile to take care of LinkTrust clients.Gary Warnes | Director of Client Services | Rakuten LinkShareGary has several years of experience in account management and team leadership roles at agencies covering retail, technology and entertainment.  At Rakuten LinkShare he currently manages a team of account managers who run some of the largest, most successful affiliate programs in the industry.  He also spent some time working at Yahoo and was the Director of Marketing at Ebates.Phillip Kidwell | Director, Business Development | eHealthPhillip Kidwell is Director of Business Development for Mountain View, CA based eHealthInsurance, the leading online source for individual and family health insurance. He built the affiliate program for the company in 2001. Phillip is an active member in the affiliate marketing community and co-founder of the Bay Area Affiliate Managers Coalition ( In 2004 he was recognized with the Commission Junction Horizon Award for People / Relationship Building. Phillip has also been mentioned as an expert in his field in publications such as Inc. Magazine and Harper Business Book, “Go It Alone” By Yale Faculty Fellow Bruce Judson. Prior to eHealthInsurance, Kidwell managed a partner marketing campaign between World Championship Wrestling, Capital One Bank and MasterCard. He holds a B.A. in Marketing from the University of Houston.

Posted in: