Thanks to recent changes to our monetization engine, VigLink has just about doubled payouts to publishers linking to iTunes. How’d we do it? It’s all about location, location, location.
The web is truly world-wide. More than 50% of the traffic running through our network is from outside of the US. However, when it comes to online commerce, worldwide traffic complicates things. Geography matters – to users who want a local experience, to merchants who want to best serve their customers, and to publishers who deserve to be fairly compensated for the business they drive. To manage this, international merchants sometimes set up multiple storefronts, one for each country. Often, they’ll set up country-specific affiliate programs as well. As a publisher, sending Mexico users to a Mexico storefront through the Mexico affiliate program is not trivial. When this blogger wanted to recommend a camping stove he actually went to the trouble of hard coding links to six individual Amazon country stores as a service to his international readers. We think there’s got to be a better way.
We’re happy to announce that we’re beginning to tackle this problem and, in partnership with GeoRiot, we’re starting with links to iTunes. As of last month, all Apple iTunes, App Store, and even iBookstore links handled by VigLink are now geographically aware: We detect the user’s country and send them to the right iTunes store (and via the right affiliate program). It’s only natural for a US music blogger to link to the US store. Now, if they use VigLink, their Mexico traffic will automatically be routed to the iTunes Mexico store.
This change benefits all involved – publishers earn more without doing more, iTunes gains more sales, and the user experience is dramatically improved. For publishers who link out to iTunes, commissions have grown by more than 90% since we instituted the change. Of course, that means total iTunes sales driven by the VigLink network have also more than doubled. Perhaps most importantly, users across the world, in countries as far apart as Canada, Austria and Colombia, are now enjoying a seamless experience.
This is just the beginning. We aim to support geo-intelligent links for all global merchants. After all, at VigLink our goal is to make the hyperlink smarter and more valuable. And that, we believe, is making the web better for everyone.
Posted by Oliver Roup, CEO, VigLink