A Blogger’s Guide to Earning More
Monday, March 4th, 2013
You’ve built a following. You’re working hard to create unique, compelling, and engaging material that your followers love to read. So how do you grow your revenue? Surely it doesn’t mean resorting to plastering your blog with banner ads. Does it mean degrading your editorial integrity and selling your posts? It doesn’t mean either of these, we promise.
The old mode of online retailing – going to the store and figuring out what you want to buy – is increasingly outdated. These days it’s about finding and listening to your chosen and trusted experts – friends, forum communities, and, yes, you. It’s bloggers like you who provide the most trusted advice: you are the muse and the inspiration. Indeed, it is your content that is increasingly driving sales (2x faster than overall e-commerce). So how can you capitalize on your value?
The solution is native monetization – a method of generating revenue in a way that’s organic to your site and maintains (or even improves) the user experience. This is the opposite of traditional monetization that degrades and distracts the user. Using the humble hyperlink and our technology, anyone can turn their content into revenue without having to wallpaper your blog with ugly, outdated and often irrelevant banner advertising.
In this guide, we lay out how you can take your blog from being average, to being a top earner. It’s all about the Three Bs: Brand, Bond and Business. We steer you through the key steps to develop and optimize your brand, the bond you build with your followers, and the business you aim to drive. The guide helps you leverage your influence and your audience to turn your click-throughs into commerce. In just 5 easy and concrete steps, VigLink can help you to earn more, much more, through what you do best – blogging.
Content-driven commerce is changing the way consumers buy, merchants sell, and publishers earn. Make the most of it!