This is the Future of Advertising
Wednesday, March 13th, 2013
Wharton School (the business school at the University of Pennsylvania) runs the Wharton Future of Advertising Program. The mission of this program is to “Act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising.” Under this umbrella, they’ve recently launched Advertising 2020 in a bid to source “Knowledge for Action” to address the key challenges facing the future of the advertising industry.
This global endeavor invited over 150 expert contributors from all fields to share their insights on what could or should advertising look like in 2020. The program stimulates conversations and debates, producing a set of concrete actions which will help advertising achieve its potential.
Oliver Deighton, our Vice President of Marketing and former Product Marketing Manager for Google’s advertising business, has joined the other invited international innovators, visionaries and thought leaders to share his perspective on a future of advertising. Dubbed ‘The Link Economy’ Oliver articulates a future reliant on a fundamental underpinning of the Internet, the very ‘H’ of HTTP, and sophisticated personalised optimization algorithms to maximise value for all involved. You can see Oliver’s concise contribution here and offer your own comments.
To read the other insightful and compelling perspectives and add your voice to the future of advertising debate visit the platform now at http://wfoa.wharton.upenn.edu/ad2020/
Posted by Lucy Bartlett, Marketing Manager