Introducing the New VigLink Click Report
Friday, October 4th, 2013
Data matters when data drives decisions. For content publishers, some of the most important (and frequent) decisions faced are decisions that impact revenue. The new click report from VigLink helps publishers make informed content decisions that drive revenue.
The new click report is incredibly rich, detailing every single monetizable click leaving publisher’s site and provides actionable insight into how specific content drives commerce. For example, publishers can decide to link to merchants who earn the most per click, have higher conversion rates, or even have higher average order values. They can slice the data by page to see what sections of their site earn the most and use that for inspiration of new content. For sites with a global audience, they can see which countries have the lion’s share of clicks to merchants and start linking to relevant international merchants where sales (and revenue) will be easier to achieve.
To view a custom report, publishers sign in and visit their dashboard, where they will see a new report option. After selecting a date range, publishers can download their TSV file. For each click in the report, we include details such as when the click occurred, on what page, where it went, whether or not it resulted in a sale, and how much revenue that click earned. We’ll even report the country from where the click came. This level of detail into commercial out-clicks is unparalleled.
We’re enormously excited to put such power into the hands of publishers. By taking the guesswork out of content-driven commerce, we’re empowering a new wave of content that’s more tailored to what audiences respond to, earns more for publishers, and drives sales to merchants. The way we see it, this is a win all around.
Posted by Oliver Deighton, Vice President of Marketing