Google+ is a great social media platform and if you’re not giving it the attention it deserves, your networking strategy might be heading in the wrong direction. If you own a blog, Google+ can be a great way to get it some traction and some new readers. There is a right way and a wrong way of promoting your blog with Google+, you’ll want to make sure you’re doing things properly.
Have a Google Plus Business Page
One of the best things that you can do to promote your blog on Google+ is to set up a Google+ business page. This is similar in nature to the kind of business pages that you would find on Facebook.
In order to set up your own business page, you’ll need to have a Google+ account. When you’re setting up your page you can add a variety of details such as your location and some information about your blog. Your Google+ page should be an essential part of your blog’s marketing strategy, as recommended by various marketing agencies.
You can also customise your Google+ page with the help of some Google+ templates. You’ll be able to find templates on specialist websites that are dedicated to supplying people with stylish, eye catching designs.
Share with Circles
If you don’t know much about Google+ you might not know about the circles on Google+. When you add a person to one of your circles, you are following them and will receive updates from them but they will not automatically receive updates from you. They must add you back in their circles. You can control which content is delivered to each of your circles. Circles give you a great chance to be picky about who you want to target when it comes to promoting your blog.
For example, if you have a blog about cars, you could promote your website to people who only like cars, by creating a circle of people based on their interest in cars. You would then promote your blog posts to this circle only, therefore allowing you to be more targeted in who you promote to.
It is important to note that circles need to be created in advance. If you take the time to create circles that allow you to target people effectively, you can be sure to get great results when it comes to getting your blog attention through Google+.
You’ll find on Google+ that there are a ton of different communities. If you can find a community that is based on your niche, you’ll be able to talk to people who are interested in the same things as you. If you can answer some of the questions that people might have you’ll be seen as an authority figure and people will check out your blog, to see what else you’ve got to say.