Why Mobile Shopping is Broken

Friday, February 7th, 2014

We can all agree: shopping on smartphones is painful. Fixing that will go a long way to improving the value of publishers’ mobile traffic. As smartphone traffic buys more often and spends more each time, publishers earn more. The graphic below illustrates where smartphones shopping goes bad. This article in Wired from Oliver Roup, Founder and CEO of VigLink, offers practical fixes retailers can implement now.

Mobile Shopping Exp Infographic

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