Why Mobile Shopping is Broken

We can all agree: shopping on smartphones is painful. Fixing that will go a long way to improving the value of publishers’ mobile traffic. As smartphone traffic buys more often and spends more each time, publishers earn more. The graphic below illustrates where smartphones shopping goes bad. This article in Wired from Oliver Roup, Founder and CEO of VigLink, offers practical fixes retailers can implement now.

Mobile Shopping Exp Infographic




By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.

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