Introducing Publisher Roundtable
Wednesday, February 12th, 2014
Today we are excited to introduce the Publisher Roundtable, a brand new platform designed to help online content publishers learn from one another about what really drives success.
While anyone can start a site, growing and maintaining one successfully is the real challenge. With Publisher Roundtable, we aim to combine the experience of thousands of publishers and form a collective intelligence that makes everyone better.
If you run a site large or small — a personal blog, a multi-voice editorial site, a forum — really any site focused on original content — we invite you to join the Roundtable. The first of a series of short online survey-style interviews will examine how publishers build an audience. Comparing satisfaction with the quality of various channels used to acquire audience — including SEO, SEM, and social media, the interview will identify which of these channels are the most effective and what makes them effective.
Publishers who participate gain access to exclusive data to inform decisions around marketing, monetization, and content creation. After the interview, publishers can easily compare their answers to those of their peers. Responses across all publishers are anonymously aggregated, analyzed, and packaged into “Tips” reports available exclusively to participants.
All of this is made possible for free through a collaboration between VigLink and Netpop, a leading market research firm.
Ready to join in? Get started here.
Posted by Oliver Deighton, VP Marketing