This Week for VigLink: CEO Oliver Roup to Speak at Advertising Week 2015

It’s an exciting week as New York kicks off day one of Advertising Week 2015. Our Founder and CEO, Oliver Roup, will be front and center to represent VigLink on Thursday October 1st for his panel “Content to Commerce: Are we there yet?” Moderated by Tim Spengler, the panel will be a conversation with Nathan Hubbard of Twitter, Kelly Graziadei of Facebook, Nick Brien of iCrossing and Justin Fuisz of Fuisz Media regarding content-driven e-commerce in today’s ever-evolving marketplace.

Each year, Advertising Week showcases inspiring thought leadership in entertaining, engaging special events featuring the industry’s best and brightest. This year will be no different. Check out the full details on VigLink’s upcoming Advertising Week panel:

“Content to Commerce: Are we there yet?”

Thursday, October 1, 2015, 12:30 PM

Tim Spengler [Moderator]

Nick Brien CEO, iCrossing

Kelly Graziadei Director, Global Ads Product Marketing , Facebook

Justin Fuisz Co-Founder and CEO, Fuisz Media

Nathan Hubbard Head of Commerce, Twitter

Oliver Roup CEO, VigLink

Content-to-commerce is finally happening at scale. And we’re still just scratching the surface.

For many users, the friction of leaving the familiar environment of a social platform or content site is becoming greater than the average savings from conducting a new search. This presents a massive opportunity for Facebook, Pinterest, YouTube, Conde Nast and other social/content platforms, apps and sites to capture a slice of the massive online retail pie.


If you’ll be at Advertising Week be sure to attend the panel and let us know what you think!



By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.