It’s an exciting week as New York kicks off day one of Advertising Week 2015. Our Founder and CEO, Oliver Roup, will be front and center to represent VigLink on Thursday October 1st for his panel “Content to Commerce: Are we there yet?” Moderated by Tim Spengler, the panel will be a conversation with Nathan Hubbard of Twitter, Kelly Graziadei of Facebook, Nick Brien of iCrossing and Justin Fuisz of Fuisz Media regarding content-driven e-commerce in today’s ever-evolving marketplace. Each year, Advertising Week showcases inspiring thought leadership in entertaining, engaging special events featuring the industry’s best and brightest. This year will be no different. Check out the full details on VigLink’s upcoming Advertising Week panel:“Content to Commerce: Are we there yet?”Thursday, October 1, 2015, 12:30 PMTim Spengler [Moderator]Nick Brien CEO, iCrossingKelly Graziadei Director, Global Ads Product Marketing , FacebookJustin Fuisz Co-Founder and CEO, Fuisz MediaNathan Hubbard Head of Commerce, TwitterOliver Roup CEO, VigLinkContent-to-commerce is finally happening at scale. And we’re still just scratching the surface.For many users, the friction of leaving the familiar environment of a social platform or content site is becoming greater than the average savings from conducting a new search. This presents a massive opportunity for Facebook, Pinterest, YouTube, Conde Nast and other social/content platforms, apps and sites to capture a slice of the massive online retail pie. If you’ll be at Advertising Week be sure to attend the panel and let us know what you think!