Digital Consumption 101

Channel Advisor published an interesting piece of research today on digital consumption. You can find a copy here (great reading for your long weekend) and we rounded up a few interesting takeaways to start:

95% of millennials want brands to court them, which means levels of engagement better be pretty high to get the attention of the most influential buying group in the world right now.

71% of consumers are more likely to buy a product after a social media referral. Who rules the world? Influencers rule the world!

Better quality images will sell more. Sites like Ebay see, on average, a 5% stronger lift on products with better images on their listing page.

We hope you have a great long weekend!






By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.