Memorial Day is just days away and everyone knows what that means. It’s time to head to the beach, to the lake, to the mountains; it also means that summer is finally here which brings countless opportunities for great content. Here are some ideas to inspire your content calendar and help you maximize sales this June.
Picnic Season– Now that everyone has stored their jackets until next winter, it’s time to hit the park and have a picnic. Share with your readers your favorite places to picnic as well as your go-to snacks, beverages, and picnic accessories. Many retailers have stocked adorable picnic baskets and totes. Check out this one we love from Crate & Barrel. You can also feature your favorite picnic games such as kadima and backgammon or your favorite picnic fashion finds.
Concerts– Summertime also means outdoor venues are getting ready to open again, and many bands are ready to hit the road to tour. Most cities even have summer different “concert series”. One of our favorites is Central Park’s SummerStage Festival. Try creating a round-up of all of them in order to appeal to your readers in different locations. In order to earn from this content link to Ticketmaster or link to your favorite bands’ CDs.
Swimwear– Everyone is ready to head to the beach, pool, or lake. This means a lot of your readers are likely looking to revamp their swimwear collection. Share your top bathing suit picks and try to appeal to various readers by focusing on suits with different cuts, shapes, and price points.
Father’s Day (June 19th)– Father’s Day is one of the best opportunities for you to earn this June. No matter what type of topic you typically write about on your site, it’s easy to incorporate Father’s Day ideas. Be sure to get this content in front of your readers the week of June 6th to ensure they have enough time to meet shipping deadlines. We’ll be posting our own Father’s Day gift guide that you can reference for inspiration. (See a past one we did for grad gifts here.) Also, try include promotional codes when possible as readers will be confident that you have gone out of your way to ensure they are getting the best deal. This ultimately increases brand loyalty and keeps your readers coming back for more.
Summer Solstice (June 20th)– The Summer Solstice marks the longest day of the year! There typically countless activities going on to celebrate the day. Help your readers enjoy the light longer by suggesting fun outdoor activities for them to partake in. There are some places that take celebrating the Solstice very seriously. Did you know, “Hippies, pagans and partiers gather by the thousands at the famed and mysterious stone cluster in Stonehenge to watch the sun rise over the slabs—which occurs at precisely 4:52 a.m. each year.”* Inform your readers about these amazing experiences and link to travel sites such as Travelocity to help them find last-minute deals plan an unforgettable summer getaway.