52 Tips for Content Creation and Beyond: #27

52-tip-27

Get your followers more involved with fun and easy contests. Prizes need not be elaborate, but be sure to carefully spell out the rules (timing, exactly what they must submit, when the winner will be chosen) and keep an eye on metrics to see what works for your particular following. Once you find the type type of contest or giveaway that seems right for your audience and helps your key metrics, repeat it every month or every other month to keep momentum up. Here are some ideas: “tag a friend” to win two of something, “add a comment” about why you love something to win, or perhaps randomly pick the 20th commenter to win.

ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.