August usually signals that summer is ending all-too-soon, and that we are firmly on the downward slope of the year. Fortunately, there’s a lot to look forward to in August—and we’re here to help you get your readers excited and engaged!Flying Down to Rio: The 2016 Summer Olympic Games are being held in Rio De Janeiro, Brazil, from August 5 – 21. The world will be watching, so this is a great opportunity to engage your readers on a global scale. Ralph Lauren crafted Team U.S.A.’s parade uniforms this year, and has a range of Olympics-themed swag from classy Oxfords to comfy sweatshirts. Explore their whole collection since your purchases from Ralph Lauren help fund U.S. athletes!Be True to Your School: It’s time to gear up for school again! eMarketer estimates $828 billion dollars will be spent during this year’s back-to-school season—make sure to get in on the action. Take inspiration from guides curated by Walmart for the K-12 set, and Urban Outfitters for the college-bound. Other merchants like Target and Kohl’s have special promotions running for savvy shoppers looking to save.Thank You for Being a Friend: August 7 is National Friendship Day and National Sisters Day, so double down on thanking those close to you. Etsy is positively bursting with adorable cards—for your both your soul sister and your actual sister—so showcase your cutest finds and share them with your readers! Looking for a small gift to pair with the card? Go for the grown-up version of a friendship bracelet (there’s one for sisters, too!).Thrift Shop: There are a wide range of other national days to celebrate, but we like the ones that kick it old school like National Vinyl Record Day (August 12) and National Thrift Shop Day (August 17). Track down your favorite records on Best Buy or Barnes & Noble, and find hidden gems on secondhand clothing stores like thredUP and Swap.com!