52 Tips: #36 Provide multiple access points to products: hyperlink product photos, thumbnails, titles, etc.

We all wish life could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best life hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce!


If you were given the choice of getting three lottery tickets or one, which would you choose? This isn’t a trick question, of course you’d want as many opportunities to be success and to become profitable as possible. The same principle is true for promoting your products — the more potential revenue paths you create, the more likely your customer will be directed to the shopping cart. By linking each product in as many places as possible, the more consumer touch points you create for potential conversion.

Additional resources:

  • https://selfstartr.com/ecommerce-user-experience/
  • https://www.shopify.com/partners/blog/61771331-the-top-ux-elements-to-optimize-your-clients



By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.