52 TIPS: #45 Use guest blogging to enhance your portfolio.

We all wish life could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best life hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce!

A few years ago, Google made a big to-do that guest blogging was dead. Well, that’s simply not true.  While the big G has cracked down on guest blogging as a way to get high-quality backlinks simply for SEO sake, guest blogging is still one of the most effective techniques to become a thought leader in your industry. Find similar or like-minded sites to expose yourself to new audiences and get to know them. Read their site in and out before pitching ideas to ensure you’re proposing something unique and memorable that will stand out.

Additional Resources:

https://www.mattcutts.com/blog/guest-blogging/

https://smartblogger.com/guest-blogging-is-dead/

http://www.forbes.com/sites/miketempleman/2016/01/04/guest-blogging-is-it-really-dead/#41ec3a5f2031

ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.