We all wish life could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best life hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce!
Psst. We want to let you in on a little secret. The bulk of your time should not be spent writing the meat of your message. It should be spent crafting amazing headlines (read up on “clickbait”), sourcing captivating images, and promoting the hell out of each piece. It’s the same theory of, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” You can write the most amazing, New York Times quality article, but if no one reads it, what’s the point? We like to use the 80:20 rule. Spend 20% of your time producing, and 80% promoting.