In the business world, April 1 through June 30, or Quarter 2, can get a little lost in the shuffle. Inherently, it doesn’t have the same high as the beginning of a new year or the excitement of the frantic holiday shopping season. But that doesn’t mean it should be overlooked. Q2 offers just as much potential as any other time of the year, as long as you spent some time organizing your thoughts and promotions.
Quarter 2 is actually the perfect time to get organized with an editorial calendar and brainstorm what content you want to create for the rest of the year. Things should have calmed down a bit from the beginning of the year rush and you should have a sense of what’s performed well so far. By reviewing the data and devising a plan in advance, you can continuously provide your readers what they want, when they want it. Here are three steps to help you get started with your Quarter 2 content calendar.
1) Review Past Success
The people who know your business the best is your team. That’s why we recommend brainstorming seasonal topics together as unit. Sit down and comb through the analytics from this time period last year. Review what articles did well and try to come up with new angles or spins. You’ll want to ask yourself: What is relevant to you right now? Chances are you’ll think like your readers. To get you started, some topics for April and May include taxes, spring break, spring fashion, and spring cleaning. Later in the quarter, content may shift to summer break, ways to beat the heat, and how to keep the kids busy while school is out.
2) Categorize Your Topics
Once you’ve finalized a list of potential topics, group them into themes for ease of scheduling and to keep your publication looking fresh and updated. Be sure to establish content deadlines a few days in advance of the actual date (or event) so that your content is relevant, timely and reaching as many readers as possible.
3) Plan Content Around Key Dates
Here’s a quick list of a few national (and cultural) holidays that may be relevant to your audience, but don’t forget to research and include regional and local events too. You may want to consider putting these into a virtual content calendar so your whole team can reference the various dates and approaching deadlines.
Saturday, April 1: April Fools Day
Sunday, April 16: Easter
Friday, May 5: Cinco de Mayo
Sunday, May 14: Mother’s Day
Monday, May 29: Memorial Day
Sunday, June 18: Father’s Day
Tuesday, July 4: Independence Day
Need some more ideas for your posts? We have a few in mind that we think your readers will like too.