Content Tip #4: Keep banner ads to a minimum.

We all wish creating great content could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best content production hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce!

By the end of 2016, there were 615 million devices blocking ads, and that number is expected to continue rising. As the huge number suggests, most people don’t like banner ads. There are a number of different native solutions that are much less deterring to users, such as affiliate links. If you are going to use display ads, make sure they are not interfering with the content you work so hard to make original. There’s nothing worse than when a video pops up on the screen and starts playing at loud volume!

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By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.