Content Tip #7: Title your posts thoughtfully.

We all wish creating great content could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best content production hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce!

Titling your posts thoughtfully is critically important to your content strategy. It’s often people’s first impression, and if your title isn’t intriguing, you’re unlikely to get anyone to read past it. Other than spiking reader’s interest, titling is also important for SEO. Understand which keywords will rank better than others. One great tool to accomplish this is through Google’s keyword planner!

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By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.