Every year, 700M+ clicks go unmonetized for a variety of business reasons — expiring budget or stock, latency in publisher-approval processes, affiliate program closure, etc. You might be familiar with Link Optimization as a real-time auction for products, sending your readers to the highest-paying merchant in our network. Optimization enables publishers to earn more from their content, and aims to provide users with the best shopping experience.We’re excited to announce the next phase of Link Optimization, VigLink Shopping. Now, our system will recognize if a product link is going to a merchant who is not currently commissioning on clicks or sales and direct those clicks to a storefront populated with numerous paying merchants who sell the same product.VigLink’s shopping experience offers a solution to frustrated publishers and retailers seeking incremental sales allowing them to capitalize on unmonetized clicks. Now you can stop sending traffic to merchants who aren’t willing to pay!In order to turn it on, simply login to your dashboard and click “Manage”, then “Settings“. From there scroll down to find VigLink Shopping and turn it on. It’s that easy. We’re excited to provide our publishers with more leverage over merchants who are unwilling to pay for their traffic and provide our publishers with the tools to make this Q4 the most prosperous yet!