Last month we introduced the VigLink Advertiser 50 report, a ranking of the top 50 advertisers by earnings per click (EPC). Today we’re releasing our updated report for clicks and earnings that occurred during October 2013.
We’re definitely seeing some significant movement in the rankings month over month. The Carphone Warehouse, the UK-based mobile phone retailer, climbed to the #1 spot from #15, presumably in response to strong sales of the newly released iPhone 5S and iPhone 5C. While smaller advertisers can see lots of fluctuation as sales ebb and flow, we would encourage relevant publishers to take particular note of Wiggle (a european bicycle shop), Gazelle (a place to sell your old iPhone, iPad or Mac), and Shopbop (a leading fashion retailer) – all advertisers who climbed the ranks with particularly strong sales volume in October.
Overall, we saw 5 new entrants into the top 10, 24 new entrants into the top 50, and 9 new advertisers not previously ranked (advertisers must exceed a certain volume with VigLink to rank).
The top ten advertisers are listed below and you can see the full rankings here.
|September Rank||October Rank||Advertiser|