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Embracing the Social Publishing Shift With the Link

Editor's Note: Josh Jaffe is the VP of Business Development at VigLink. As a former journalist, there is no better person to tell the story of the intersection between consumers, digital media publishers and advertisers. This article is adapted from a popular talk he often gives at conferences when asked to speak about VigLink's business today. Find him at @joshjaffe or   The digital media industry is grappling with two big shifts. One of those changes began ten years…

Road to SXSW 2016

The highly anticipated 2016 SXSW Interactive Week is slotted for its return on March 11–15, 2016. VigLink has offered to deliver a presentation at SXSW…


By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.
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