Were you online today between 9 and 10:45 a.m. ET? Did you notice anything different about the sites you were visiting? Perhaps they looked a bit less cluttered than usual. If this was something you came across, you witnessed Google’s DoubleClick ad Server was down. Instantaneously, publishers began losing out on millions of dollars in revenue. This was a large hit to many publishers as Google’s advertising platform provides them with a large portion of the earnings they bring in daily to their sites.
While this was occurring, there was an aspect of the Internet that stayed exactly the same and continued to function earning publishers revenue. It has been apart of the web since the beginning and has earning potential that must not go unrecognized. It is the link. Links are an integral part of any online strategy as they seamlessly connect readers to the merchants and products they seek. In this form of marketing, the publisher writes editorial content and links to products, leaving the “advertising” to the landing page of the merchant’s site. The ad itself doesn’t exist on the publisher’s site at all.
The web without banner ads is not only more enjoyable, but allows readers to focus solely on the editorial content that publisher’s work so hard to produce. We think publishers deserve credit for sending readers where they want to go, and that’s exactly why we are delivering them value.
Written by Hanna Fritzinger
Tags: adtech, businessinsider, doubleclick ad, Google, links, tech, VigLink Posted in News and Updates
Publisher Roundtable, a collaboration between VigLink, Netpop, and sovrn, proved to be incredibly fruitful in producing valuable insights on monetization. One important aspect participants addressed was their expectation of monetization vs. the reality they face on a day-to-day basis. When asked about their expectations, the majority of participants (39%) said they didn’t know what to expect. Additionally, 37% said reality didn’t meet their expectations, 63% of that group admitting that monetization was actually worse than they expected.
The participants were split up into three groups, <10K, 10K to 49.9K, and 50K+ monthly uniques. When asked if monetization has been easier/faster or slower/harder than expected, and how accurately they can predict income, it became apparent that the participants with higher uniques are monetizing with the most ease. For example, 37% of <10K monthly uniques found it much slower/harder compared to only 15% of those over 50K. On the contrary, 16% of those 50K+ found it much faster/easier with only 7% of <10K monthly uniques feeling the same way.
The trend of larger publishers having an easier time, carried over into the monetization report card where participants were asked to grade both themselves and the industry on monetization. As a whole, the majority of participants graded themselves (39%) and the industry (44%) at a C. However, when broken up into the three groups of varying monthly uniques, we saw smaller publishers giving themselves and the industry a much lower grade than those with higher uniques.
The results from this part of the report show that the higher a site’s monthly uniques, the greater their satisfaction with monetization. The sites with higher monthly uniques are clearly doing something right, but ironically they’re using the exact same monetization options. So how are they having so much more success? It all comes down to the production of top-quality content. More people are coming to these sites because they enjoy the content and have come to trust these publishers to produce content they can depend on. Once that trust has been established, people are more likely to click through links in the content and, ultimately, make purchases.
For those with a smaller amount of uniques, monetization is bound to be challenging due to less potential purchasers. However, the best way to increase your readership and encourage people to share the content from your site is by producing thoughtful, unique content. When genuine content is produced, readers recognize that and you’ve earned yourself a fan. Monetization isn’t always easy, especially for those just starting out, but focusing on your content is a sure way to achieve long-term success.
To see full results from the report on monetization, visit the Publisher Roundtable site!
Tags: ad tech, content commerce, Monetization, Netpop, publisher roundtable, sovrn, VigLink Posted in News and Updates, Publisher Roundtable
Question: Where were you born?
Chase Sippel: I was born in San Dimas, California. It’s right outside of LA and best known for being where the bodacious “Bill and Ted’s Excellent Adventure” is set.
Q: When did you get interested in playing football?
CS: I only started to play football once I got to high school; they recruited me to play because of my size. Up until high school I swam and lifeguarded.
Q: Why Harvard?
CS: I applied to 22 schools, thinking I would only get into one or two. Once I received my acceptance letters, I was incredibly indecisive where I’d go. My mother told me, “You’re either going to Harvard happy or sad, pick one.” I chose to go happily.
Q: What was the best part of your Harvard education?
CS: Definitely all of the amazing people I met. I’ve forged some lifelong friendships there. Aside from the friends, the classes were amazing. It’s an incredible experience to study under the professor that wrote all of the textbooks.
Q: What brought you to San Francisco?
CS: I really wanted to come close to home in order to be closer to my grandmother, and my family on my father’s side. I have lived in NY, LA, and Boston but find the diversity and culture of San Francisco to be unparalleled.
Q: Why VigLink?
CS: I thought I would go into investment banking or consulting after graduation like so many of my peers. However, I had experience in wealth management and was fascinated by the tech industry. It was a space that seemed incredibly exciting and challenging. I realized VigLink was the place where I could truly grow as an intellectual and learn from its brilliant minds.
Q: What is your advice for publishers to optimize their revenue?
CS: I have a few tips for publishers:
Q: What are you most excited about at VigLink?
CS: I’m really excited to make optimizations across platforms as well as help BD succeed. It’s exciting to help people pursue their passions and create meaningful revenue for them through VigLink’s technology.
Interviewed by Hanna Fritzinger. Designed by Kay Sathienvantanee.
Tags: chase sippel, employee spotlight, operations, tech, VigLink Posted in Employee Spotlight, News and Updates
We teamed up with Netpop and Sovrn to bring you the Fall 2014 Publisher Roundtable on monetization. The goal of this edition is to give publishers objective tools and insights they can utilize to make better-informed business and marketing decisions. During the two-month period the survey was live, 427 online publishers participated, including members of Publisher Roundtable as well as contacts from VigLink and Sovrn. Post survey, the Publisher Roundtable community now totals more than 700 publishers who have a combined 150 million uniques.
In order to get the best understanding of how publishers can better monetize their content, we focused on nine key topics.
Tags: affiliate, Merchants, Monetization, Netpop, publisher roundtable, publishers, sovrn, VigLink Posted in News and Updates, Publisher Roundtable
The changing seasons bring excellent topics for engaging content and sizable opportunities for earning. With each holiday comes this year’s “must-haves”, and audiences depend on publishers to guide them in their purchasing choices for these items. From pumpkin costumes, to stocking stuffers (even Santa needs a little help sometimes), your readers will depend on your content. The key to maximizing your earnings this holiday season is simple- plan ahead.
Strategically timing posts and discussing relevant products will spike a reader’s interest, thus increasing revenue. If you post too early, readers won’t be ready to engage; too late and they’ve gone elsewhere for guidance and likely missed the shipping window. The cut-off dates for shipping vary depending where the reader is located, but it’s generally suggested that publishers post about two weeks before the big day to give readers sufficient time to receive their item. It’s never too early to start brainstorming variations of content to post around this year’s holidays… start today!
Use our holiday calendar to ensure important dates are not forgotten, and remember to schedule your posts about these days sufficiently before-hand!
Tags: black friday, christmas, earnings, guide, Halloween, Holiday, Monetization, thanksgiving Posted in News and Updates
Imagine, relevant sites and blogs reposting your articles and your VigLink affiliate links still working, earning you additional revenue from these clicks. If this sounds appealing to you, you’re in luck.
Today we’re excited to announce a partnership with AtContent, a rapidly growing blogging and content distribution platform. It allows relevant bloggers to intelligently repost content which dramatically grows audience reach and traffic.
On average, quality posts are reposted between six and twelve times across the AtContent network, providing you with a great opportunity to increase your VigLink earnings!
Get started today with these easy steps:
After following those simple steps, your posts are available for reposting and you’re eligible to earn additional revenue from reposts.
“We’re always interested in providing our bloggers with more revenue. Partnering with VigLink is a great opportunity for AtContent bloggers and publishers to monetize their content,” states Alexey Semeney, AtContent’s CEO.
Tags: AtContent, Blogging, earnings, links, Partnership, Revenue, Traffic, VigLink, Wordpress Posted in News and Updates
We represent some incredibly talented publishers. They’re an unprecedented group who are dedicated to the production of high quality content their readers love. Audiences trust these publishers and look to them for guidance. The exchange between publishers and readers is one that includes a great deal of thought. When publishers curate genuine content their passion shows through. Giving publishers the freedom to do what they love day in and day out is something we take great pride in at VigLink.
Today we congratulate PurseBlog on the second annual #NationalHandbagDay! National Handbag Day celebrates the design, craftsmanship and fine materials that go into the thing we carry with us every day: the handbag. Their wonderful team works tirelessly not only to be the leading purse authority, but to also build their community in fun and original ways. We’re thrilled to release the first video of the #LiveYourPassion series today, featuring the wonderful Co-Founder and COO of Purseblog, Vlad Dusil. Watch it below and remember to always #LiveYourPassion!
Tags: National Handbag Day, purseblog, Showcase, tech, Video, VigLink, Vlad Dusil Posted in Customer Showcase
We are delighted to announce Steven Hartman is joining us as our new Vice President, Marketing.
Steven joins us from an extensive career in leading successful marketing teams from the ad tech and marketing cloud industries. Most recently, Steven was the Vice President of Product Marketing at Acxiom where he led the product positioning, releases, and enablement of Acxiom’s award-winning technologies. This included AOS (Audience Operating System) and the recent LiveRamp acquisition. Prior to Acxiom, Steven was the Vice President of Marketing at Rubicon Project where he led the repositioning of Rubicon from a supply side platform to an automated advertising technology for both buyers and sellers. At Yahoo, Hartman held several marketing and product leadership positions which included being named on several technology patents related to how advertising is bought and sold on an exchange.
Our very own CEO, Oliver Roup, shared his excitement about our newest team member, noting, “I couldn’t be more excited to have Steven joining us. Telling the story of a sophisticated and highly technical product in terms that everyone can understand is something Steven has repeatedly demonstrated throughout his career.” Oliver also added, “I look forward to applying his considerable talents to tell our story, as well as the strategic insights and wisdom he brings.”
Steven also had a few nice words to share about his move, “I’m thrilled to be joining Oliver and the team at VigLink. VigLink has established itself as the premier marketplace for publishers to connect their audiences to high-quality merchants without needing to display ads. The full potential of this marketing channel has not been realized, and a gap is growing due to media being consumed across an increasing number of devices. VigLink has bridged this industry challenge with its proven suite of products. I’m excited to apply my experience to VigLink’s innovative technology and join their talented team in making digital media more valuable than ever.”
Needless to say, we are delighted to welcome Steven aboard! If you want to learn more about our newest team member and the rest of our VigLink clan, check out our new “About Us” page. It is certainly worth a look… we even added a few “adorable” surprises!
Written by Lucy Bartlett
Posted in News and Updates
A few weeks ago Oliver Roup was featured on Zac Johnson’s “Rise of the Entrepreneur” Podcast. In their thirty minute discussion they covered the breadth of Oliver’s career and the ideas that were the driving force behind him founding VigLink. When Oliver started VigLink, he did so on the premise that if a publisher is connecting their audience with a product they want to buy, they should get credit for that. However, prior to VigLink, this was easier said than done.
VigLink erases the barriers publishers have when independently joining affiliate networks. Traditionally, to join an affiliate network one had to…
This is clearly an exhausting and time-consuming process, thus taking time away from producing quality content that readers enjoy. Oliver wanted to provide publishers with a way to focus on genuine content by creating a service which does work on the backend that isn’t possible to do by hand. Oliver points out that not only does the technology get you the highest rate, but also computes detailed reports allowing publishers to find out what products are most popular to their audiences. Finding out what content is most appealing to readers is good for everyone in that it keeps the audience interested, makes the publisher money, and drives traffic to the advertisers site!
And how about the best advice Oliver has ever gotten?
Focus on the long game.
Tags: content commerce, Monetization, rise of the entrepreneur, tech, VigLink, zac johnson Posted in Content Monetization
If you follow us on social media, you’ve probably seen some photos taken from the set of our #LiveYourPassion publisher showcase series. We’ve had the opportunity to spend a day with, and film, both Vlad Dusil of PurseBlog and Anthony Marino (plus his adorable son) of Audizine. Being on set with Vlad and Anthony has given us an amazing glimpse into the lives of two people who turned writing about their passion, into full-time jobs. Stay tuned for the release of these short-films; PurseBlog will be the first to debut on October 10th, #NationalHandbagDay!
For more pictures, check out the “#LiveYourPassion Behind the Scenes of the Video Series” Facebook Album!