We have teamed up with the wonderful international organization for fashion and beauty bloggers and publishers, iFabbo, to bring you a monthly guest blog showcasing their expert content-creation advice. iFabbo focuses on quality, engaged and vocal influencers who are at the forefront of online publishing and content creation. iFabbo are also the brilliant brains behind the iFabbo Social Media conference, where beauty and fashion bloggers join forces with social media and technology companies. The conference agenda comprises carefully selected industry experts to discuss how to brand your blog and business, establish relationships with brands, manage new media and add new content to assure high quality over all major social media platforms.
The next iFabbo conference is happening in San Francisco on October 12th and our very own VP of marketing, Oliver Deighton, will be speaking on the panel “Monetizing your blog: Work smarter, not harder.” We are delighted to announce friends of VigLink can get a special 25% ticket by following this link and selected the special VigLink ticket option.
Without further ado, we are delighted to have the first installment from the IFabbo team, this week sharing their essential SEO tips this month. We let them take it from here:
SEO – This is not just a term that belongs in the world of big business bloggers and companies. Anyone, entertaining a website of some sort will come across the importance of those small letters that can make your blog big!
Search engine optimization decides how your site is found and positioned on the internet. If you want to be found and increase your ranking on Google for example, there are a few steps you should consider taking!
Cover your basics!
Your website is being ranked and positioned by search engines. If someone is searching for a certain term on the internet say “makeup look”, then these search engines will list all the sites it can find related to “makeup looks”. Important for you is to be ranked high enough to be even considered by readers to click on your link. If there are 100 others before you in line, good luck finding new readers that way. So what to do?
Basically, you can consider these 3 stepping stones as your base for good SEO efforts:
Content - The most important thing on your site should be content! The quality of your text, images, links everything you put into your site is being evaluated and ranked! Good high quality content will always be something that not only search engines but also your followers will be thankful for!
Authority – Having good connections sure won´t hurt with this one.
Search engines rank your site by the amount of content that is being linked back to or from your site and that ultimately demonstrates authority! But not just any sites:
Example: If you have a fashion blog and Vogue, Instyle and Lucky Magazine are linking back to your site that shows search engines you have authority. If in the same case instead of Vogue and co., a less accredited website is linking back to your site, not so much!
The better your authority, the higher you will be ranked!
Performance and user experience – Does your blog work efficiently? Is it fast in loading time and easy to navigate? Is every site still working properly? Do you know how much time people are spending on average on your site? What is your average bounce rate?
The lower your bounce rate, the more people are enjoying your site and clearly its working efficiently enough to demonstrate search engines, it´s safe to rank it high!
The next step: Keywords!
Keywords aren´t just keywords! Consider this: Use Google Analytics to research what kind of keywords are being used that lead back to your site! Is it “makeup looks” or more something like “xyz brush” “velvet texture”? Once you know what your significant keywords are, you can start building around them! If it´s one big topic, post several smaller once that go into detail. You will notice with those specific keywords you can build your authority on a certain topic and search engines will rank you high when someone searches for that topic.
Don’t stop with the keywords in your headline! The headline is important as it is what is screened first and ranked as most important by search engines. Keywords however, used on your social media platforms also play a significant role. Twitter, Facebook and co. are all part of the game, so include the same phrasing and not only search engines but also your followers will learn to connect you with those keywords.
There are many more ways to achieve better ranking and to improve SEO. This is just an essential guide… we’ll have more tips and tricks for you next month!
This blog post was written by Jessica Berger, iFabbo’s Content Developer.
More info on iFabbo: Founded in 2010, iFabbo™ is a leading international organization for fashion and beauty bloggers and publishers. iFabbo focuses on quality, engaged and vocal influencers who are at the forefront of online publishing and content creation. iFabbo’s innovative product placement platform, The iFabbo SHOP, allows brands and technology companies to selectively seed their products to highly targeted influencers they want to reach. With thousands of quality members worldwide, iFabbo works with brand marketers, agencies and publishing partners to harness the power of social influencers through targeted, content-driven campaigns, events and conferences. Brands immediately garner a stronger online presence within the blogger community quickly and effectively, while members gain access to some of the most coveted beauty and fashion and technology items. In addition to iFabbo’s product placement platform, the organization is a premier education provider by introducing new and emerging technology, tools and resources to its members so they remain informed and up-to-date in ways to enhance and develop their publishing career. For more information on iFabbo visit www.ifabbo.com.