Commerce Website Privacy Policy

Sovrn Commerce Website Privacy Policy

Effective Date: August 22, 2019

Sovrn Commerce (“we”) provides this privacy policy (“Privacy Policy“) to describe information practices related to the information we collect when individuals (“you”) visit viglink.com (the “Site”). To learn about our information practices for Sovrn Commerce services as well as other Sovrn services, please see the Sovrn Services Privacy Policy.

By visiting or submitting Personal Information through the Site, you acknowledge and agree to the terms of this Privacy Policy and to the processing of your Personal Information in accordance with this Privacy Policy.

What This Privacy Policy Covers

Personal Information” means any information that can be used to directly or indirectly identify a natural person, such as contact information (i.e., name, address, e-mail address, and/or phone number), any other data that is associated with the contact information, and/or information that identifies a browser or device such as an IP address, mobile advertising identifier, cookie identifier, email address that has been hashed to generate an alphanumeric identifier, or combination of information about a browser or device (such as IP address and browser type/settings). “Other Information” means information that is not associated with or linked to your Personal Information including aggregate or de-identified information. The Site contains links to websites or content operated and maintained by third parties, over which we have no control. We encourage you to review the privacy policy of any third-party website before disclosing any information to the website.

Information You Provide to Us

The Personal Information we gather from you helps us provide the Site and learn more about how the Site is used. We collect Personal Information that you submit to us voluntarily, such as your name and contact information.

For example, if you fill out a form on the Site or sign up for a newsletter, we collect your email address. When you contact us by sending us an email or providing other feedback, we will collect any information that is contained in your email or feedback.

You can choose not to provide us with certain Personal Information, but this may limit the features of the Site you are able to use.

Information Collected Via Technology

As you use the Site, certain information may also be collected passively (as described in this section), including your web viewing and search activities, browser type, operating system, cookie identifiers, and IP address. This information may be linked to Personal Information that identifies your browser or device, including through cookies.

The term ‘cookies’ is used as an umbrella term for various technologies used to identify browsers, such as HTML cookies, Flash cookies, scripts, web beacons and pixel tags. With each of these technologies, a small (text) file is placed by a web server on the device visiting the website or service, which can be read out during further use. For convenience, these techniques are collectively referred to in this Privacy Policy as “cookies“.

For example, Sovrn (or our third-party partners) may store cookies on your device:

  • To allow you to navigate our website. These cookies allow us to load or offer key functionalities on our website, such as displaying dynamic elements or uploading information.
  • To provide you with social media and multimedia functionalities. Videos and other media often rely on cookies to function correctly. In addition, social media platforms such as Facebook and Twitter can use cookies to see if you are logged in and enable you to “like” content or send it to your friends. When you use these features, such third-party companies can collect information from you. Depending on your settings, these external parties may also use such information for advertising purposes. If you would like to know more about this, please refer to the respective privacy policies of these third parties.
  • For statistical purposes and to analyze and improve the use and performance of the Site.
  • To provide interest-based advertising and the ability to opt out of such advertising as further described in this Privacy Policy.

Our Site may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). For more information about how cookies are used or what information is collected, please click here.

Information from Other Sources

We may receive Other Information as well as Personal Information about you from other sources and combine it with the information collected through the Site.

Analytics and Interest-Based Advertising

We work with third parties that collect data about your use of the Site and other websites or online services over time for non-advertising purposes. For example, we use Google Analytics and other third-party services to improve the performance of the Service and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use the Service, visit https://www.google.com/policies/privacy/partners/, and to opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout/. We also enable third- party partners to collect web viewing data on the Site for “interest-based advertising,” which is the process of showing you targeted ads on one or more devices that are more likely to be relevant to you based on inferences drawn from your Web viewing data collected across non-affiliated websites and online services, over time and across browsers and devices. These third-party partners may also use their own cookies to display and track their ads. To opt out of this type of advertising from companies participating in the Digital Advertising Alliance or European Digital Advertising Alliance self-regulatory programs, you can visit www.aboutads.info/choices (for U.S. residents) or www.youronlinechoices.eu (for UK and further EU residents). Sovrn adheres to the Digital Advertising Alliance’s Self-Regulatory Principles in connection with these activities.

This Privacy Policy does not cover the privacy practices of any third-party ad partners. To learn more about the practices of these companies, please read their privacy policies.

Use of Personal Information

We process Personal Information to enable our business and pursue our legitimate interests, including but not limited to the following:

  • We will use your Personal Information to provide products and services you have requested, and respond to any comments or complaints you may send us;
  • We monitor the use of the Site, and use your Personal Information to help us monitor, improve and protect our products, content, services and websites;
  • We may use your information to invite you to take part in market research.

We may also use the Personal Information you provide to provide you with electronic newsletters or promotional e-mails.

We may use your Personal Information for compliance with applicable laws and protection of Sovrn’s legitimate business interests and legal rights, including, but not limited to, use in connection with legal claims, compliance, regulatory, investigative purposes (including disclosure of such information in connection with law enforcement requests, legal process or litigation).

Use of Other Information

We may collect Other Information through the Site or we may create Other Information records from Personal Information by excluding information (such as your name or email address) that makes the information identifiable to you or your device. We may use Other Information for a variety of purposes to operate and improve the Site.

As examples, we may use Other Information for purposes that include testing our IT systems, analyzing usage patterns, market research, data analysis, improving the Site and developing new products.

Disclosure of Information

We may disclose or provide your Personal Information to others as described in this Privacy Policy. Specifically:

  • Service Providers: We may provide your Personal Information to third-party service providers (including agents and consultants) and data processors who work on behalf of or with us to provide the Site and to help us communicate with you. Examples include email marketing providers and analytics companies. Examples of such services include sending email, analyzing data, providing marketing assistance, and providing customer service.
  • Affiliates: Sovrn may share some or all of your Personal Information with our Affiliates (i.e., companies which are under common control, such as subsidiaries or joint ventures), in which case we will require our Affiliates to honor this Privacy Policy in all material respects.
  • Business Transitions: In the event Sovrn goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets including in bankruptcy, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur, and that any acquirer of Sovrn or its assets may continue to process your Personal Information as set forth in this Privacy Policy.
  • Law Enforcement: We may disclose your Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect and defend the rights or property of Sovrn, you, or third parties.
  • Other Information: We may use and disclose Other Information for any purpose in our discretion, to the extent permitted under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use or disclose it for all the purposes for which we use and disclose Personal Information.
Data Retention

We retain contact information provided through the Site or other sources for up to five years after your last interaction with us. If you use Sovrn’s services, however, we will retain your contact information as described in the Sovrn Services Privacy Policy.

Our policy is to retain your other Personal Information for a maximum of one year. Laws, legal claims or other particular circumstances may require us to keep certain Personal Information longer.

We may retain Other Information for our business purposes, in our discretion or as permitted by law.

Your Choices

Unsubscribe instructions will accompany each promotional email we send you. You can also contact us in order to change your preferences with respect to promotional emails by emailing us at marketing@sovrn.com. Even if you opt out, we will continue to send you messages related to our relationship or transactions.

Please see above for information on opting out of the collection of data on the Site for interest-based advertising purposes.

Additional Rights for Residents of the European Economic Area (EEA)

You may be entitled to ask us for a copy of your Personal Information, to correct it, to erase it or restrict its processing, or to ask us to transfer some of this information to other organizations. As further detailed in other sections of this Privacy Policy, you also have rights to object to some processing, such as profiling we perform for the purposes of direct marketing and, where we have asked for your consent to process your data, to withdraw this consent. In some cases, you can exercise these rights through automated means. Where this is not possible you can contact us through our web form or through the contact details provided under the “Contact Us” section later in this Privacy Policy. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your data. In some instances, this may mean that we are able to retain data even if you withdraw your consent.

Where we require Personal Information to comply with legal or contractual obligations, then your provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship, or to meet obligations placed on us. In all other cases, provision of requested Personal Information is optional.

Access and Updates to Information

To review or keep your contact information accurate, current, and complete, please contact us at publishersupport@sovrn.com. We will exercise commercially reasonable efforts to update or correct contact information in our possession that you have previously submitted to us.

Cross-border Transfer of Personal Information

Your Personal Information may be processed by us in the country where it was collected as well as other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country.

Where Personal Information is transferred outside of the EEA to a data importer in a country that is not subject to an adequacy decision by the EU Commission, data is adequately protected by an appropriate safeguard such as approved standard contractual clauses (by the EU Commission, the European Data Protection Supervisor or a competent authority). More information on the relevant mechanism can be provided to you by contacting us through the details at the bottom of this Privacy Policy.

Links to Third-Party Websites

The Site contains links to third-party websites and online services that are not covered by this Privacy Policy. Sovrn does not control the practices of these third-party websites and online services, and we encourage you to consult these third parties’ privacy policies to learn about their information practices.

Security and Confidentiality

Sovrn has put in place commercially reasonable physical, electronic, and managerial procedures to safeguard and secure the Personal Information we collect.

Changes in this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, in which case we will post the changes to this Privacy Policy page. When we change this Privacy Policy, we will update the effective date at the top of this Privacy Policy.

Contact Us

If you have any questions, concerns, or suggestions regarding our Privacy Policy or how we process your data, please contact us at privacy@Sovrn.com. You can also contact our data protection officer at dpo@sovrn.com.

Sovrn U.S. Headquarters
5541 Central Avenue, Suite 100
Boulder, CO 80301
United States

Sovrn U.K. Headquarters
4th Floor Newland House
40 Berners Street
Fitzrovia, London
W1T 3NA
United Kingdom

If you have unresolved concerns, you also have the right to complain to your local data protection authority.